Content Strategist & Creator

Responsibilities

• Creative strategy. Decide what creative each client needs next: hooks, angles, formats, offers, based on what's performing and what the market is responding to.
• Concepting. Review competitors' ads, then turn strategy into concrete concepts: write the scripts, shot lists, storyboards, and briefs.
• Production. Film and edit video ads for social (Meta, TikTok, YouTube Shorts). UGC-style, product demos, talking head, motion, whatever the concept calls for. Own execution start to finish, and when it makes sense, work with outside creators and influencers instead of doing it all solo.
• AI creative. Use AI video and image tools to make creative that would be too slow or too expensive to shoot, and know when AI is the right tool and when it isn't.
• Testing loop. Ship, read results, iterate. Every ad teaches you what the next one should be.

Requirements

• A portfolio of work you personally conceived, shot, and edited. Not managed, not briefed. Made.
• Strong video editing skills: Premiere Pro, CapCut, Final Cut, DaVinci Resolve, your call.
• Hands-on experience making video for TikTok, Reels, Shorts, and Meta ads.
• Working fluency with AI creative tools (AI video generation, voice, image, avatars) and opinions about where each fits.
• Ability to run a shoot yourself: concept, plan, film, light, capture audio, direct whoever is on camera.
• Clear thinking about direct-response creative: hooks, angles, offers, and testing structure.

Preferred

• Experience in performance marketing or at an agency.
• Comfort on camera when a concept calls for it (not required).
• Motion graphics or design chops.

Benefits

• Stipend