B2B Narrative Strategist

USA (Remote)

$135K/yr – $155K/yrSenior Level6+ years expFull time

Posted 7 hrs ago

Job Summary

Own the development of positioning, messaging, and narratives across HAUS clients, guiding senior teams from early concept through investor-ready materials and collaborating with design to weave story and visuals.

  • Lead messaging frameworks and value propositions
  • Translate complex tech into clear language for multiple audiences
  • Shape investor-focused narratives for fundraising

Job Description

Responsibilities

  • Lead narrative and messaging development that directly feeds Creative's deliverables: positioning, brand voice, key messages, and story architecture for websites, pitch decks, and sales collateral.
  • Partner directly with founders and executive teams to translate complex, technical work into language that lands with investors, customers, and talent.
  • Work hand-in-hand with Creative Directors and designers from the earliest stages of a project, ensuring messaging and visual identity are built together rather than bolted on afterward.
  • Develop messaging frameworks, boilerplates, taglines, and value propositions that hold up across every deliverable the Creative team produces.
  • Guide clients through positioning exercises — competitive landscape, audience segmentation, differentiation — and turn that thinking into a clear point of view Creative can build from.
  • Support clients through fundraising moments by shaping investor-facing narrative and messaging, especially within pitch decks.
  • Review copy and messaging across Creative deliverables before they reach clients, ensuring narrative consistency and strategic rigor.
  • Share narrative and positioning insights with the PR team so press strategy stays aligned with what Creative is building.
  • Contribute to new business: help shape point of view for pitches and articulate why HAUS's strategic thinking is differentiated.
  • Help build the narrative/strategy practice at HAUS, embedded within Creative — frameworks, templates, and processes that don't fully exist yet.

Requirements

  • B2B experience: our clients are all venture-backed, B2B, deep tech companies selling to sophisticated technical and investor audiences, and this role should have a strong B2B marketing or brand strategy background rather than consumer/B2C.
  • Direct experience with venture-backed startups and fundraising — particularly building narrative and positioning for investor decks — is extremely valuable.
  • 6+ years of experience in brand strategy, messaging, copywriting, or narrative development, ideally within a creative agency or in-house brand/creative team.
  • A portfolio of strategic work — positioning documents, messaging frameworks, brand narratives — not just finished copy.
  • Proven ability to translate technical or complex subject matter into clear, compelling language for multiple audiences.
  • Excellent writing and editing skills, with a sharp ear for voice and tone.
  • Comfort partnering closely with designers and Creative Directors, shaping messaging and visual identity together rather than handing off a document.
  • Experience leading client relationships and presenting strategic recommendations directly to founders and executives.
  • Comfort operating with ambiguity and building processes where few exist yet.
  • Bachelor's degree in a relevant field, or equivalent practical experience.

Preferred

  • Genuine curiosity about emerging technology and science; prior exposure to AI, aerospace, biotech, climate, defense, or a similar sector is a strong plus.

Benefits

  • Health, vision, and dental insurance premiums 100% covered by HAUS for employee and family plans
  • Paid parental leave
  • Unlimited PTO
  • Unlimited sick days
  • 401k
  • Eligible for profit-sharing after one year of employment
  • Gym membership reimbursement
  • Flexible career development budget

Salaries

Posted range

$135K/yr – $155K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$118K/yr

Most pay falls between $91K and $160K. Based on 339 salaries.

See all HAUS salaries

Headcount Trend

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B2B Narrative Strategist

HAUS · USA · Remote