Director, Content & Product Marketing

Responsibilities

• Product Marketing Strategic Frameworks: Define and maintain a clear positioning and messaging architecture across products, personas, and segments, balancing portfolio-level clarity with feature-level differentiation.
• Product Positioning & Messaging: Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape. Support the creation of product positioning documents, value propositions, and buyer personas.
• Roadmap Advisory: Act as a strategic advisor to Product leadership, shaping roadmap discussions through market insight, customer evidence, and competitive intelligence, based on quantitative analysis and customer feedback collected by the team.
• GTM Leadership: Lead the development and execution of integrated GTM strategies for major launches, feature releases, and category expansions. Ensure all GTM plans by PMM team are grounded in clear objectives, ICP prioritization, channel strategy, and success metrics tied to adoption, engagement, and revenue impact.
• Content Strategy: Own and high level content strategy across web, blog, and social for Amazon, Walmart, Tiktok, and DTC seller personas.
• Search & AI-Search Visibility (SEO/AEO/GEO): Oversee the SEO, AEO, and GEO roadmap as a primary growth channel — topics, formats, and distribution — to compound organic traffic and AI-search citations over time.
• Editorial Standards & Craft: Set the editorial bar and brand voice; stay hands-on with high-impact content (thought leadership, launch content, long-form) while scaling the team’s output and quality.
• Business Impact: Define success metrics for product marketing initiatives and hold the team accountable to outcomes, not just outputs. Leverage analytic tools like Amplitude, Tableau, and SQL to report on PMM projects, GTM releases, and strategic initiatives. Regularly communicate impact, learnings, and recommendations to executive stakeholders
• Campaign Management: Collaborate with the growth and brand marketing teams to oversee the execution of multi-channel campaigns, including email, social media, content, and paid advertising. Monitor campaign performance and contribute ideas to optimize results.
• Market Research & Analysis: Regularly conduct market research to understand customer needs, competitor positioning, and industry trends. Analyze data and insights to inform product positioning and identify opportunities for growth.

Requirements

• 10+ years of experience across product marketing and content marketing, including leadership experience in a SaaS or technology company.
• Proven track record of owning product positioning, messaging, and GTM strategy at scale.
• Strong understanding of product-led growth, content marketing, and marketplace ecosystems (Amazon experience strongly preferred).
• Experience building or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO/GEO practices.
• Strong writing, editorial, and storytelling craft — comfortable operating strategically and hands-on.
• Demonstrated ability to influence senior stakeholders and drive alignment across product, marketing, and customer success teams
• Exceptional strategic thinking paired with operational execution and analytical rigor.
• Experience managing teams and building repeatable processes in fast-paced environments.

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot