Director, Consumer Growth & Product Marketing

Responsibilities

• Own Consumer Marketing Strategy & Growth
• - Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention.
• - Translate business goals into an integrated marketing roadmap, including priorities, investment plans, performance targets, and resource allocation.
• - Identify and evaluate growth opportunities across consumer segments, channels, and journeys to drive sustainable acquisition and long-term customer value.
• - Partner with Product and Technology to shape the consumer experience, influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
• - Use consumer insights, analytics, and marketing performance data to inform product requirements, campaign strategy, and growth decisions.
• - Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI.
• - Partner with Corporate Marketing, Creative, Operations, and external partners to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth.
• You will report into the Head of Lucie Marketing
• Work Location: This position is based in our New York, NY office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Requirements

• 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
• Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
• Strong understanding of digital analytics, conversion optimization, and marketing measurement
• Experience working cross-functionally with product, analytics, operations, and creative teams
• Strong project management and communication skills
• Healthcare, insurance, financial services, or other consumer-focused industry experience preferred

Preferred

• Bonus points: - Healthcare or healthcare related experience including healthcare consulting, healthcare operations, healthcare finance, or related field
• - Experience in fast-paced environments.

Benefits

• Pay Transparency: The base pay for this role is: $198,720 - $260,820 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.
• Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.