Director of Brand Partnerships & Digital Marketing

Responsibilities

• Client partnership
• - Serve as a senior day-to-day partner on key brand accounts, alongside HB leadership.
• - Prepare for difficult client conversations: build the numbers, anticipate pushback and bring a clear point of view.
• - Present campaigns and opportunities to clients with confidence.
• - Manage client expectations and address issues directly when something falls short.
• - Recap calls in writing so commitments and decisions are documented.
• - Send clients clear proactive updates on what has run, what is coming and how it is performing.
• - Provide coverage so clients see no drop in service when leadership is out or at capacity.
• Influencer and digital marketing
• - Lead strategy for influencer and creator campaigns across nano, micro, macro and celebrity tiers.

Requirements

• 7+ years in brand partnerships, influencer or digital marketing (Director level); 5+ years for Associate Director.
• Hands-on influencer experience. You have personally negotiated and managed influencer deals, not only overseen others who did.
• Experience across influencer tiers, from nano to celebrity, and comfort working with talent agencies and managers.
• Strong command of campaign metrics: impressions, engagement rate, CPM, ROAS and client KPIs.
• Experience building or directing paid media plans for digital and influencer campaigns.
• Client-facing experience with demanding brands, including leading tough conversations and presenting to senior marketers.
• Experience managing and developing a team.
• Agency experience, or brand-side experience across multiple brands and categories.
• Willingness to work in office and be available for client calls during business hours.
• Bachelor's degree in Marketing, Communications or related field

Preferred

• Experience with entertainment, licensing or co-promotional partnerships.
• Experience working with film, TV or streaming productions on brand integrations.
• Background at an entertainment marketing, PR or talent-focused agency.
• Event or activation experience.
• Comfort using AI tools to speed up research, analysis and drafting.

Benefits

• Hybrid office schedule
• Flexible PTO
• Insurance – Medical, Dental, & Vision
• 401(k)
• Monthly phone, internet, and streaming stipend
• Yearly profit-sharing bonus
• Annual team retreat to fun destinations
• Fully stocked office kitchen
• Career development opportunities & educational support
• Transparent salary schedule