Responsibilities

• Own enterprise-level brand and campaign strategy, leading annual planning, seasonal storytelling, and high-impact go-to-market execution that connects brand positioning to product, retail, and cultural moments.
• Define and lead the “middle layer” of marketing - translating brand strategy into integrated, consumer-led campaigns across paid, owned, earned, and experiential channels.
• Lead annual marketing calendar development and orchestration of key launch moments, balancing tentpole launches with always-on storytelling to drive sustained demand and business performance.
• Oversee product and innovation marketing, partnering with Product, Engineering, Commercial, and GTM teams to translate features into compelling consumer value and retail impact.
• Set marketing strategy for Apparel & Licensing, Parts & Accessories, and Service, driving full-funnel growth while reinforcing the brand as a lifestyle leader beyond core products.
• Lead strategic partnerships to expand reach, unlock new audiences, and strengthen cultural relevance while ensuring brand integrity and executional excellence.
• Serve as the central cross-functional leader, aligning Brand, Media, PR, Experiential, Retail, and Dealer teams around clear priorities, toolkits, and execution standards.
• Own performance measurement and optimization, balancing long-term brand building with measurable commercial outcomes and delivering executive-level reporting on impact and ROI.

Requirements

• High School Diploma or Equivalent required.
• Typically requires a minimum of 12 years of related experience. Minimum of 5 years of management experience.
• Proven ability to make growth actionable, leveraging data analysis to translate insights into clear strategies, initiatives, and measurable business outcomes.
• Deep expertise in performance marketing, with a strong understanding of how to design strategy, quantify impact, and optimize a mix of online and offline channels.
• Demonstrated leadership capability, including building, mentoring, and leading high-performing teams capable of driving sustained, high-growth results.
• Strong coordination and stakeholder management skills, with the ability to collaborate cross-functionally, communicate effectively, and influence partners at multiple levels of the organization.

Preferred

• Bachelor's Degree.

Benefits

• We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more.