Director, Access Marketing

Responsibilities

• Own the development of access marketing strategy, messaging, value narratives, and customer-facing resources for avexitide, supporting market access field teams, patient services, and the field sales team.
• Lead the development of avexitide payer and access marketing resources, including Pre-Approval Information Exchange (PIE) presentations, payer value proposition (PVP) materials, disease education resources, and budget impact models, in close collaboration with HEOR, Medical Affairs, and the National Accounts team.
• Lead the development of access materials, including HCP office staff educational resources and patient services program marketing assets, in strong partnership with Patient Services, Trade, HCP Marketing, and other cross-functional stakeholders
• Use internal and external resources to track, monitor, and improve avexitide coverage across commercial access customers (PBMs and payers) and government customer types (Medicare, Medicaid, VA, DoD, and TRICARE).
• Create PBM, payer, health system, specialty pharmacy, trade, and provider office materials that communicate product value, coverage considerations, reimbursement pathways, affordability support, and patient services offerings.
• Partner with Market Access, Brand Marketing, Patient Services, Medical Affairs, HEOR/RWE, Legal, Regulatory, Compliance, Field Access, Training, and Commercial Operations to ensure materials are accurate, compliant, differentiated, and actionable.
• Use customer insights, payer dynamics, coverage trends, and field feedback to refine access messaging and identify unmet educational needs.
• Manage agency partners and vendors through briefing, content development, review, production, deployment, and measurement.
• Establish success metrics for access marketing initiatives and evaluate effectiveness through field feedback, customer engagement, and business impact indicators.
• Champion materials through medical, regulatory, and legal review.

Requirements

• Bachelor’s degree required; advanced degree such as MBA, MPH, PharmD, or related discipline preferred.
• 8+ years of experience in pharmaceutical/biotech market access marketing, payer marketing, patient services marketing, managed markets, or related commercial roles.
• Experience building payer resources, such as PIE presentations, PVP materials, and disease state education
• Experience building HCP office support and patient services resources, such as prior authorization and appeals kits, medical exception resources, coding, billing, and reimbursement guides.
• Strong experience using access platforms to monitor coverage and policy and building action plans to support launch/post-launch environments.
• Experience with rare diseases, specialty products, launches, or patient support programs preferred.
• Proven ability to develop compliant, customer-facing market access resources from strategy through execution.
• Experience leading agency partners, materials review processes, cross-functional teams, and launch or lifecycle access initiatives.
• Ability and willingness to travel occasionally