Senior Web Analyst
Cro Metrics
USA (Remote)
$110K/yr - $140K/yrAgencyFull-timeSenior level5+ years exp.
4 hrs ago
Digital Media Analyst
Chicago, IL (On-site)
$61K/yr – $84K/yrMid Level3+ years expFull time
Posted 2 hrs ago
Job Summary
Owns end-to-end analytics and reporting to optimize cross-channel performance, partners with media and analytics teams, builds dashboards, validates metrics, and translates insights for internal and client stakeholders.
- Own dashboards and recurring reporting to drive data-informed decisions
- Translate technical findings into actionable insights for stakeholders
- Collaborate across analytics, media, and creative teams to optimize performance
Job Description
Responsibilities
- Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
- Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
- Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
- Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
- Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
- Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and escalate issues to senior analytics or data engineering team members.
- Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
- Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
- Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.
Requirements
- 3+ years of experience in a quantitative, data-driven field.
- Experience working with cross-functional teams across multiple marketing disciplines.
- Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
- Foundational SQL skills or experience working with relational datasets is preferred.
- Experience with e-commerce and/or automotive is strongly preferred.
- Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
- Understanding of data visualization principles and experience building dashboards.
- Strong quantitative and qualitative skills with proven data interpretation abilities.
- Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
- Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
Preferred
- Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.
Benefits
- medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
DSplus
DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us.
Salaries
Posted range
$61K/yr – $84K/yr
Taken straight from the job posting.
Marketing Analytics median pay in the United States
Most pay falls between $86K and $159K. Based on 2,041 salaries.
Marketing Team
Marketing Team Size
38 (49% of company)
Median Career Experience
10 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Traffic Signals
Monthly Visitors
883
Traffic Source Mix
Search
39.3%
Direct
41%
Referral
9.5%
Social
8.8%
Paid
0.8%
Headcount Trend
Current headcount: ~78
Links
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