Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation

Responsibilities

• This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.
• Creative Trafficking & Ad Serving
• Traffics display, video, native, and rich media creative into the ad server and buying platforms, verifying specifications, click-through URLs, and third-party tag integrity.
• Builds and maintains ad server placement structures, creative assignments, and ad associations aligned to campaign taxonomy and naming standards.
• Manages creative rotation and weighting across flights, executing scheduled swaps, sequencing, and dayparting as directed by the campaign plan.
• Generates and distributes trafficking sheets and ad tags to publishers and confirms correct implementation prior to launch.
• Retrieves, versions, and stores creative assets so the correct materials are in market at all times.
• Tag & Pixel Management
• Implements and validates conversion pixels, floodlight tags, and event tracking in coordination with Marketing Technology and web teams.
• Audits tag placement across landing pages and site templates, identifying missing, duplicated, or misfiring tags.

Requirements

• Bachelor's degree in related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
• Hands-on ad trafficking experience in an ad server such as Campaign Manager 360, or comparable third-party ad serving experience.
• Experience resolving delivery and impression discrepancies with publishers or platforms.
• Experience working with agencies, publishers, and vendors on technical troubleshooting.
• Attention to detail; treats trafficking accuracy as non-negotiable and catches errors before they reach market.
• Problem solving; works discrepancies methodically to root cause rather than stopping at the symptom.
• Process discipline; follows and documents trafficking procedures consistently.
• Communication; explains technical issues clearly to marketing partners and vendors.
• Focuses on execution; manages concurrent trafficking requests against firm launch deadlines.
• Proficiency with an ad server such as Campaign Manager 360 and familiarity with third-party ad servers and rich media vendors.

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Extra perks like pet insurance, employee discounts and much more.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.