Dealer Marketing Campaign Lead

Responsibilities

• Lead the strategy and execution of the Dealer’s Advertising Program through dealer enrollment, lead generation, campaign development, innovative advertising resources and overall program measurement and ROI tracking.
• Develop full-funnel dealer media strategies across channels (search, social, display, video, CRM, etc.)
• Conceptualize and implement a diverse range of dealer advertising resources, working closely with dealer’s, internal marketing and digital teams to ensure campaign continuity and execution throughout the customer journey.
• Drive media optimization strategies leveraging performance data to influence cross-functional teams.
• Evaluate and introduce new/emerging media channels, platforms, and ad tech based on dealer need and industry performance
• Subject Matter Expert on the Dealer Digital Program and Retail Marketing. This person will serve as a point of contact for the field team and dealers.
• Support Dealer Marketing Campaign Manager on the Dealer Digital Program growth strategy.
• Understand the current dealer network environment, needs and opportunities to increase dealer participation and media education
• Manage the media agency of record to ensure all dealer digital media projects are executed in a timely fashion, lead gen reporting is provided regularly, and resources are being used optimally.
• Work cross-departmentally to help establish & execute effective new model year and carry over marketing campaigns.

Requirements

• This position typically requires 8 (eight) years of related experience developing, coordinating, or managing retail consumer-facing digital marketing. This experience will provide incumbents with:
• Strong digital advertising knowledge and experience in retail sales environments, preferably in the motorsports industry.
• Proven track record of researching, developing, and implementing historical and/or topic-specific, formal, and informal programming in multiple formats for a variety of audiences.
• Prior project and budget management experience.
• Excellent organizational and computer skills. Proven ability to manage multiple projects in a fast-paced environment.
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal and written communication skills.
• Effective negotiation skills and proven collaboration with a diverse range of stakeholders (internal and external).
• Ability to use sound judgement and discretion in dealing with sensitive and/or confidential information matters.
• High School Diploma or Equivalent Required

Preferred

• Bachelor's Degree Preferred

Benefits

• We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .