Creative Strategist, Brand & Partnerships

New York City, NY (On-site)

$125K/yr – $140K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the development of original branded partnership concepts across video, social, editorial, talent, gaming and experiential, translating briefs into clear creative strategies and leading client-facing pitches.

  • Lead brainstorms and synthesize into pitch-ready concepts
  • Collaborate with Sales to respond to RFPs with strategic narratives

Job Description

Responsibilities

  • Develop original partnership concepts across branded video, social, editorial, talent, gaming and experiential.
  • Translate advertiser objectives and target audience needs into clear creative strategies, campaign narratives, and distinctive ideas.
  • Use audience insights, category research, cultural trends, and past campaign learnings to explain why an idea will resonate.
  • Lead brainstorms and synthesize contributions into focused, pitch-ready concepts.
  • Identify credible ways for brands to participate in basketball culture, sports, entertainment, and emerging fan conversations.
  • Partner with Sales and Brand Partnerships to respond to RFPs, owning the creative strategy, concept development, and written narrative of proposals.
  • Write compelling campaign overviews, series descriptions, sample episode ideas, talent recommendations, and brand integration concepts.
  • Present ideas to clients, agencies, and internal stakeholders, confidently explaining the strategic rationale and responding to feedback.
  • Refine concepts throughout the sales process while preserving the central idea and addressing client priorities.
  • Develop proactive ideas that give Sales new reasons to engage prospective and existing partners.

Requirements

  • 5–7+ years of experience in creative strategy, integrated strategy, branded content development or partnership ideation at a media publisher, sports or entertainment company, creative agency or brand.
  • Proven ability to translate client briefs and audience insights into distinctive, commercially relevant partnership ideas
  • Excellent writing, storytelling and presentation skills, including experience developing proposals and pitching to clients or agencies.
  • Strong understanding of sports, basketball culture, entertainment, creators and social platform behaviors.
  • Experience developing ideas across social, video, digital, talent partnerships and experiential.
  • Strong organization and judgment, with the ability to manage multiple briefs and pitch deadlines.

Benefits

  • Take-Two Benefits: Employees  and /or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter  benefits ,  and  unlimited time off  benefits  that include vacation  and  sick time.
  • Salary Range: $125,000-$140,000 Job Posting Title: Supplemental Staff Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

Salaries

Posted range

$125K/yr – $140K/yr

Taken straight from the job posting.

Partnership Marketing median pay in the United States

$116K/yr

Most pay falls between $85K and $161K. Based on 888 salaries.

See all 2KG NBA 2K League Services Corp salaries

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Creative Strategist, Brand & Partnerships

2KG NBA 2K League Services Corp · New York City, NY · On-site