Creative Director

Responsibilities

• Lead 360° campaign creative for launches, brand initiatives, and seasonal moments across MGA’s doll portfolio
• Turn brand strategy into compelling concepts, narratives, and visual direction
• Set the creative vision for photo and video shoots, from mood boards and sets to props, styling, lighting, and composition
• Lead and develop a multidisciplinary team of designers, copywriters, producers, and content creators
• Create platform-native content for YouTube, TikTok, and Instagram, plus assets for broadcast, email, print, retail, and e-commerce
• Extend brands into trade shows, retail displays, sizzle reels, influencer kits, and experiential activations
• Protect each brand’s distinct identity while keeping it fresh and culturally relevant
• Partner closely with Brand, PR, Product Development, Operations, and Retail to deliver cohesive campaigns
• Manage briefs, timelines, budgets, freelancers, and agency partners

Requirements

• 7–10 years in creative marketing, art direction, graphic design, or brand development, including 3+ years in creative leadership
• A strong portfolio showing integrated campaigns, visual storytelling, hands-on design, and photo or video art direction
• Experience in dolls, fashion, toys, entertainment, or consumer lifestyle, with deep knowledge of doll and collector communities
• Hands-on experience directing shoots, including set concepts, styling, and product presentation
• Expertise in Adobe Creative Suite (especially Photoshop and Illustrator) and working knowledge of Figma
• Experience creating for Gen Alpha, Gen Z, collectors, and millennial parents
• Excellent presentation, collaboration, and organizational skills in a high-volume environment

Preferred

• Fluency in creator culture, YouTube unboxing, and TikTok-first storytelling
• Experience with mass retail and e-commerce environments like Walmart, Target, and Amazon
• Collaborating with global teams, licensors, and external partners