Creative Strategist

Responsibilities

• Develop and deliver 15 high-quality creative briefs per week , including concepts, hooks, scripts, and clear execution directions.
• Research customer pain points, buying motivations, market trends, competitor ads, and untapped advertising angles.
• Write compelling direct response video ad scripts designed to drive conversions.
• Identify new creative concepts, customer avatars, hooks, and advertising formats.
• Collaborate with video editors and the creative production team to bring concepts to life.
• Analyze advertising performance through metrics such as CPA, ROAS, Hook Rate, and Hold Rate.
• Identify winning creatives, develop iterations, and translate testing results into stronger future campaigns.

Requirements

• Proven experience as a Direct Response Copywriter or Creative Strategist focused on performance advertising.
• Demonstrated experience personally developing advertising creatives that have achieved at least $250,000 USD in ad spend .
• Previous experience working in-house for a 7–8 figure DTC brand or at a creative agency serving brands of comparable scale.
• Strong understanding of consumer psychology, direct response principles, and creative testing methodologies.
• Experience developing Meta advertising creatives, particularly video ads.
• Ability to consistently produce 15 actionable creative briefs per week.
• Comfortable interpreting advertising performance data and making data-driven creative decisions.

Preferred

• Experience working with beauty, skincare, cosmetics, or personal care brands.
• Experience developing high-spend, profitable advertisements.
• A portfolio showcasing winning scripts, campaign results, and creative strategy frameworks.