Senior Creative Strategist

Responsibilities

• Own multiple product categories end to end: research, analysis, campaign planning, scripting and briefing, creator sourcing, content review and editor feedback.
• Lead campaign strategy for your categories across every platform, for both static and video: what to test, how much to produce, and why.
• Build and plan content monthly across multiple campaigns, combining angles, personas and formats into a clear test plan for each campaign, based on what's winning and where the gaps are.
• Write UGC scripts and creator briefs, matching each concept to the right creator.
• Review incoming creator content, write editor briefs for video, and give in-house and freelance editors clear feedback through revisions.
• Develop platform-specific strategy for your categories across Meta, TikTok, AppLovin, YouTube and broadcast, adapting creative to each platform's formats and best practices.
• Give clear direction on which creators to source for each campaign: the personas, demographics and styles needed, based on category goals and what's performing.
• Support Ridge's creator affiliate program with creative strategy insights, and brief affiliate creators weekly on what's performing in the ad account and what content we need from them next.
• Translate creative performance data from Motion and Northbeam (spend, ROAS, thumbstop/hook rate, hold rate) into clear, actionable creative strategy.
• Mine customer reviews and track competitor ads to ground concepts in real customer language and gaps in the market.

Requirements

• 3+ years in creative strategy for paid social at a DTC brand, including setting strategy across multiple product lines or brands.
• Proven track record writing UGC and creator scripts, briefing creators and editors, and giving clear, actionable feedback on edits.
• Strong on the data side: fluent in Motion and Runneth, and able to translate hook rate, hold rate, CTR, CPA, spend and ROAS into specific, actionable creative strategy.
• Experience running, briefing or coaching a creator or affiliate program at scale.
• Strong written and presentation skills.
• Experience planning static and video creative tests across platforms such as Meta, TikTok, AppLovin, YouTube and broadcast.
• Experience with accessories, jewelry, travel or other considered-purchase products is a plus.
• AI-native: you already use AI tools like Claude every day across research, analysis, scripting, briefing and review.

Preferred

• Experience with Frame.io and Notion preferred.