Specialist, Creative Strategy

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
• Develop key messaging and positioning that effectively communicates the brand's value proposition.
• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Requirements

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
• A keen eye for design and experience creating visually compelling slide decks.
• Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms.
• You stay up-to-date on the latest trends and innovations in the social realm.
• Comfortable navigating the nuances of developing creative ideation and strategy for beauty brands.
• You're an insanely strong communicator with presentation skills that command attention.
• You must have strong writing skills…because you’re going to write…a lot.
• You have an eye for design/aesthetics.
• You have a bias for action and don’t wait to improve our team’s output.
• You're comfortable creating organization and processes where none may already exist.

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.