Influential | Company Profile, Culture & Jobs

Company overview

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013

Las Vegas, Nevada, USA

483 employees (119 in marketing)

influential.co

28% recommend to a friend

34% positive business outlook

People

Marketing leadership

Adelle Bethel

VP, Brand Partnerships

At the company for 3 years 2 months

Elizabeth Firth

VP Brand Partnerships

At the company for 5 years 1 month

Liza Mandell

VP Strategic Brand Partnerships & Client Solutions

At the company for 6 years 8 months

Caitlyn Malloy

Associate Director, Influencer Marketing | L'Oréal Luxe Division

At the company for 2 years 3 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$51.5M

Last raise

$15M

Convertible Note, 4 years ago

Funding history

Nov 2021

Convertible Note Influential · $15M

Jun 2018

Series B Influential · $12M

Sep 2017

Venture Round Influential · $14.5M

Jul 2016

Series A Influential · $5M

Jun 2015

Equity Crowdfunding Influential · $1.4M

Audience

Monthly website visitors

18.3K

Month over month-17.8%

Quarter over quarter-16.4%

Top sourceDirect (55.3%)

Ad budget per month$0.0

Average search rank37.2

Traffic source mix

Direct

55.3%

Search

34.3%

News

How brands and creators are fighting for your attention — and your money

Sep 15, 2025 • The Verge

32 LA Adtech Companies You Should Know

Sep 3, 2025 • Built In

Dentsu’s latest deal signals rising holdco interest in NIL creators

Aug 11, 2025 • Digiday

Links

influential.co

Crunchbase

X (Twitter)

Glassdoor

Influential insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

Las Vegas, Nevada

Employees

201-500

7.6% growth last 12mo

Marketing team

119

25% of company

11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 7.6% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+7.6%

Last funding round

53 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

18.3K

Month over month-17.8%

Quarter over quarter-16.4%

Top sourceDirect (55.3%)

Traffic source mix

Direct

55.3%

Search

34.3%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

38 competitor sites

Search traffic: 6.2K organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+109

Ad budget per month

$0.0

Average search rank

37.2

G2 quick view

Shows G2 rating and review trend.

Main result

8 / 5

3 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

119

25% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 119.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

2.8 / 5

Work-life balance

2.4 / 5

Culture

2.5 / 5

Diversity & inclusion

3 / 5

Recommend to a friend

28%

Positive business outlook

34%

Funding

Shows saved funding data.

Total funding

$51.5M

Last raise

Convertible Note

4 years ago

Funding details

Amount raised

$51.5M

Last round

Convertible Note

Last fundraise

4 years ago

News

Shows saved company news.

How brands and creators are fighting for your attention — and your money

Sep 15, 2025 • The Verge

32 LA Adtech Companies You Should Know

Sep 3, 2025 • Built In

Dentsu’s latest deal signals rising holdco interest in NIL creators

Aug 11, 2025 • Digiday

Loading insights...

Headcount +7.6% year over year

Nov 2014

Venture Round Influential

Referral

5.5%

Social

3.4%

Paid referral

1.3%

LinkedIn followers

Follower count and growth

Total followers

27.9K

12-mo growth

+28%

Monthly growth

+2.7%

Salaries

Typical salary range

$110,000 – $125,000

/ yr

Help build salary transparency at Influential

Share your compensation anonymously to see full data.

Contribute

Open positions66 open marketing positions

Associate Director, Creative Strategy

Influential

New York City, NY (Remote)

$90K/yr - $110K/yrAgencyFull-timeSenior level6+ years exp.

4 days ago

Vice President, Client Management

Influential

New York City, NY (Hybrid)

$150K/yr - $180K/yrAgencyFull-time

7 weeks ago

Specialist, Creator Management

Influential

New York City, NY (Remote)

$70K/yr - $80K/yrAgencyFull-timeSenior level3+ years exp.

2 months ago

Manager, Client Management

Influential

New York City, NY (Remote)

$90K/yr - $105K/yrAgencyFull-time

2 months ago

Associate Director, Client Management

Influential

Chicago, IL (Remote)

$100K/yr - $120K/yrAgencyFull-timeSenior level7+ years exp.

2 months ago

Vice President, Commercials & Revenue Management

Influential

New York City, NY (Remote)

$180K/yr - $200K/yrAgencyFull-time

2 months ago

View all 66 jobs

Influential insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2013

Headquarters

Las Vegas, Nevada

Employees

201-500

7.6% growth last 12mo

Marketing team

119

25% of company

11 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Growing 7.6% last 12 months · More mature · Last funding 3+ years ago

Trend

2021-06-28 -> 2025-11-24

Headcount (12 months)

+7.6%

Last funding round

53 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

18.3K

Month over month-17.8%

Quarter over quarter-16.4%

Top sourceDirect (55.3%)

Traffic source mix

Direct

55.3%

Search

34.3%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

38 competitor sites

Search traffic: 6.2K organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

+109

Ad budget per month

$0.0

Average search rank

37.2

G2 quick view

Shows G2 rating and review trend.

Main result

8 / 5

3 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

119

25% of the company • 11 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 119.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

2.8 / 5

Work-life balance

2.4 / 5

Culture

2.5 / 5

Diversity & inclusion

3 / 5

Recommend to a friend

28%

Positive business outlook

34%

Funding

Shows saved funding data.

Total funding

$51.5M

Last raise

Convertible Note

4 years ago

Funding details

Amount raised

$51.5M

Last round

Convertible Note

Last fundraise

4 years ago

News

Shows saved company news.

How brands and creators are fighting for your attention — and your money

Sep 15, 2025 • The Verge

32 LA Adtech Companies You Should Know

Sep 3, 2025 • Built In

Dentsu’s latest deal signals rising holdco interest in NIL creators

Aug 11, 2025 • Digiday

5.5%

Social

3.4%

Paid referral

1.3%

Total followers

27.9K

12-mo growth

+28%

Monthly growth

+2.7%