DTC Senior Creative Strategist

Responsibilities

• Lead the creative development process with both in-house teams and external partners, leveraging customer and performance insights to drive content across platforms like Meta and TikTok.
• Oversee the entire creative lifecycle, from initial ideation through briefing to delivering final assets that resonate with our target audience.
• Regularly monitor ad performance across paid social channels and provide actionable insights to guide future creative strategies.
• Work closely with teams across paid social, brand marketing, and analytics to ensure that our creative strategies support our broader business goals.
• Oversee multiple creative projects, ensuring they are delivered on time and meet brand standards.

Requirements

• 4+ years of experience in creative strategy, or a related field.
• Proven track record of developing and optimizing creative for paid social channels.
• Strong understanding of data analysis and performance metrics related to digital marketing.
• Excellent communication skills, both written and verbal.
• Experience working in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Advertising, or a related field is preferred.