Campaign Marketing Manager

Responsibilities

• Own the development of the promotional campaign calendar and strategic selection of campaign themes, maintaining a forward-looking plan aligning with higher-level promotional strategy and business priorities.
• Translate seasonal priorities, historical performance, market trends, member insights, and business objectives into integrated campaign plans.
• Balance member relevance, traffic and order goals, Marketing Services commitments, and partner opportunities when developing campaign plans.
• Own the campaign planning cadence, leading structured stakeholder meetings that drive alignment, decisions, and clear action items with assigned owners and deadlines.
• Own promotional campaigns from strategy and planning through execution, reporting, and optimization across email, SMS, organic channels, website placements, and emerging platforms.
• Develop the content strategy, audience strategy, send cadence, merchandising approach, channel mix, and promotional sequence for campaigns.
• Own the development of campaign and creative briefs, translating campaign objectives into clear strategic direction for messaging, creative, offers, audiences, merchandising, and the overall member experience.
• Partner with Creative and cross-functional teams to bring campaign concepts to market, ensuring messaging, creative, offers, landing pages, and channel execution work together as one cohesive member experience.
• Drive campaign execution from briefing through launch, managing timelines, dependencies, approvals, stakeholder alignment, and launch readiness.
• Continuously improve campaign processes to increase efficiency, clarity, and accountability.

Requirements

• 5+ years of experience in campaign marketing, integrated marketing, eCommerce, digital marketing, or a related field.
• Demonstrated experience owning integrated campaigns from planning through execution, reporting, and optimization.
• Strong understanding of email, SMS, paid media, audience segmentation, eCommerce merchandising, and conversion.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Experience managing cross-functional projects and developing strategic campaign and creative briefs.
• Exceptional organization, attention to detail, communication, and stakeholder-management skills.
• Experience with project-management, CMS, ESP, analytics, and campaign-planning platforms.
• Experience managing or mentoring others preferred.
• Familiarity with AI-enabled marketing, personalization, or automation tools preferred.

Benefits

• Flexible Time Off, Paid Sick Leave, Paid Holidays
• 401(k) plan with discretionary match available
• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Account (FSA), Health Savings Account (HSA)
• Voluntary benefits including Critical Illness, Group Accident, and Voluntary Life
• Employee Referral Program
• Gym on site
• Collaborative work environment in a modern office, stocked with drinks and snacks.
• Lunch provided in office one day per week.
• Discounts on the GOVX website