Campaign Marketing Lead

Responsibilities

• As Campaign Marketing Lead for our Automotive business unit, you'll drive awareness, demand generation, and thought leadership across the auto ecosystem.
• You'll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass.
• You'll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical.
• WITHIN THE FIRST MONTH, YOU'LL: Understand Nova Credit's value proposition, products, and positioning within the automotive lending industry.
• WITHIN THE FIRST MONTH, YOU'LL: Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships.
• WITHIN THE FIRST MONTH, YOU'LL: Review and audit existing marketing assets and identify content and campaign gaps across audience segments.
• WITHIN THE FIRST MONTH, YOU'LL: Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition.
• WITHIN THE FIRST QUARTER, YOU'LL: Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers.
• WITHIN THE FIRST QUARTER, YOU'LL: Execute Nova Credit's presence at 1-5 major industry conferences.
• WITHIN THE FIRST QUARTER, YOU'LL: Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit.

Requirements

• 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
• Experience in auto lending marketing preferred
• Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
• Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
• Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
• Data-informed mindset—you understand how to measure content performance and optimize based on metrics
• Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1
• Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers

Preferred

• Graphic design or visual storytelling skills
• Experience with partner marketing or co-marketing initiatives
• Familiarity with automotive lenders or dealerships ecosystem
• Ability to travel 20% for conferences, client events, and regional roadshows

Benefits

• our benefits package includes comprehensive and generously subsidized medical, dental, and vision insurance options, along with a company-sponsored 401k plan, parental leave of absence, sick time off, and paid time off vacation.