Campaign Manager, Software Marketing
IDEXX Laboratories
Westbrook, ME (Remote)
$120K/yr - $123K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Campaign Manager
Chicago, IL (Hybrid)
$100K/yr – $120K/yrMid Level3+ years expFull time
Posted 2 days ago
Job Summary
Own end-to-end integrated campaigns across brand, product, ABM, and events; manage the campaign calendar, cross-functional workflows, and sales alignment; build and deploy nurture emails with marketing automation; support launches and events; and track performance to optimize pipeline.
- Campaign planning and execution across multiple channels
- Cross-functional collaboration with Sales and inbound teams
- Analytics-driven optimization to improve pipeline
Job Description
Responsibilities
- Own the creation and execution of integrated campaigns across brand, product, competitive, evergreen, and specialty campaigns.
- Manage the campaign calendar, timelines, and cross-functional workflows to ensure campaigns launch on time and work together across channels.
- Partner closely with Sales and the inbound team to align campaigns to sales priorities, coordinate follow-up, and turn marketing engagement into pipeline.
- Build, QA, schedule, and deploy email campaigns and nurture tracks using marketing automation tools (e.g., Pardot, Hubspot, Marketo) and related marketing technology.
- Support ABM, product launches, and event activation campaigns, coordinating audiences, messaging, assets, and Sales follow-up.
- Track and report on campaign performance, using engagement, conversion, and pipeline data to optimize programs and improve future campaigns.
Requirements
- 3–5+ years B2B and/or SaaS marketing experience with hands-on experience planning and executing integrated campaigns.
- Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
- Hands-on experience with marketing automation platforms and email campaign execution.
- Experience partnering with Sales and a strong understanding of how Marketing and Sales work together to generate pipeline.
- Exceptional attention to detail, with strong written and verbal communication skills.
- Proven ability to collaborate cross-functionally and use data and performance insights to optimize campaigns.
- Champion AI-forward ways of working across the team, staying an early adopter of tools that genuinely help.
Preferred
- Knowledge of Pardot, Salesforce, ChurnZero, Clay, and/or ClickUp.
- Experience building HTML email templates.
- Well versed in ABM
- Familiarity with legal technology, and/or the legal profession.
Benefits
- Competitive Salary
- Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!
- Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend
- Parental leave
- Office lunch and loads of snacks
- And of course...the SWAG!
Salaries
Posted range
$100K/yr – $120K/yr
Taken straight from the job posting.
Campaign Marketing median pay in the United States
Most pay falls between $75K and $125K. Based on 519 salaries.
Marketing Team
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