Campaign Manager

Responsibilities

• Develops Campaign Programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth.
• Assesses market and recommends Campaigns.
• Develops and project manages approved Campaigns throughout life cycle.
• Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.
• JOB RESPONSIBILITIES
• Develop Campaign Programs
• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensures campaigns adhere to Branding standards and regulatory compliance.

Requirements

• Education & Licenses:
• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline
• Experience & Knowledge:
• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs. Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.
• Skills & Abilities:
• Computer literate and proficient with MS Office, Word, Excel, and Power Point
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen

Benefits

• Medical*Dental*Vision*Flexible Spending Accounts (health care and dependent care)*Health Savings Account with Company Contribution*Sick Leave*Short-Term Disability*Long-Term Disability*Life Insurance*Voluntary Accidental Death or Dismemberment Insurance*Dependent Life Insurance*SCI 401(k) Retirement Savings Plan with Company match*Employee Assistance Program