Campaign Manager

Responsibilities

• Bring products and features to market
• Partner with product managers to plan, produce, and launch marketing campaigns that promote new products and features.
• Write creative briefs with goals, audience, messaging, channels, timeline, and success metrics.
• Collaborate with product managers and Content team to ensure in-video and web CTAs will increase traffic and ultimately conversions
• Explore opportunities to go beyond organic playbooks and lead paid search campaigns and ads
• Run data-informed post-campaign reviews and carry the lessons into the next product launch.
• Own go-to-market campaign production and testing
• Carry out the marketing plan for [Coaching or Memberships] set by leadership, growing traffic that turns into conversions. Over time, help scale it to support B2B opportunities.
• Support lead capture via SEO-informed landing pages, UTMs, CTAs, forms, and campaign-related marketing projects
• Craft copy for web pages, CTAs, email, and social media that ties product messaging to what our audience needs.

Requirements

• 7+ years in marketing, including hands-on work on product launches or go-to-market campaigns.
• Experience working with product managers or product teams on launches and feature releases.
• Strong copywriting for web, email, and social, with a feel for value propositions and audience segments.
• Hands-on HubSpot experience: email builds, workflows, segmentation, and reporting.
• Comfort with data: read dashboards and funnel numbers, run A/B tests, and explain results in plain language.
• Web analytics tools (for example GA4, Amplitude, or Metabase), CMS tools (for example Framer), design tools (Figma)
• SEO and GEO strategy, and CRO on landing pages.
• Organized and self-directed, able to keep launches on track from brief to post-launch review.

Preferred

• Experience advising leaders with clear, data-backed recommendations on strategy, messaging, or priorities.
• Subscription or membership business experience (acquisition, retention, LTV).
• Marketing to Gen Z and millennial audiences
• A personal connection to our mission of making mental health support easier to find.
• Vendor oversight and management of timelines
• Experience with paid ads and social media
• Health, wellness, or mental health marketing, including claims and compliance guardrails.