Associate Director of Strategic Marketing & Partnerships

Responsibilities

• Lead the strategy and engagement model for priority diagnostics partners, reference Labs, and IDNs.
• Define mutually beneficial opportunities spanning technical compatibility, workflow integration, regulatory or clinical collaboration, co-development, co-marketing, and commercial growth.
• Partner with R&D, Regulatory Affairs, Medical Affairs, Quality, and regional teams to translate external requirements into testing plans, development priorities, evidence needs, and commercialization pathways.
• Create structured partner account plans, executive engagement agendas, governance models, decision logs, and value-realization metrics.
• Monitor instrument roadmaps, assay menus, automation trends, low-volume sample requirements, and emerging technologies to inform LSM portfolio and innovation choices.
• Shape the commercial and ecosystem strategy for new innovations, with emphasis on chronic disease and wellness testing across decentralized and non-traditional collection settings.
• Map and prioritize the partner ecosystem across collection-device companies, instrument companies, reference laboratories, health systems, DTC and digital-health platforms, kitters, logistics providers, and payers.
• Lead customer and partner discovery to understand analyte priorities, sample-volume needs, tube and automation requirements, workflow constraints, patient experience, logistics, and commercialization barriers.
• Develop market segmentation, value propositions, market models, business cases, scenarios, and go-to-market recommendations for new collection and testing offerings.
• Design pilot and validation concepts with external partners and internal teams, with clear learning objectives, success metrics, decision gates, and scale-up implications.

Requirements

• Bachelor's degree in business, marketing, science, engineering, healthcare, or a related field required.
• MBA or other relevant advanced degree preferred.
• 8+ years of progressive experience in strategic marketing, business development, commercial strategy, product management, corporate strategy, or management consulting.
• Experience in diagnostics, IVD, medical devices, life sciences, laboratory automation, digital health, or adjacent healthcare markets strongly preferred.
• Demonstrated experience developing or managing external partnerships, ideally with instrument companies, laboratories, health systems, or healthcare technology companies.
• Experience translating market opportunities into strategies, business cases, partnership models, and execution plans.
• Experience working with technical, regulatory, clinical, and commercial stakeholders in a global matrixed organization.
• Strategic and analytical rigor: able to structure complex questions, assess imperfect data, model scenarios, and identify the few insights that matter most.
• Partnership orientation: able to identify shared value, understand partner economics and incentives, and build trust across organizations.
• Diagnostics fluency: working understanding of the preanalytical-to-analytical workflow, including specimen collection, transport, processing, automation, analyzers, assays, laboratory operations, and regulatory considerations.

Preferred

• MBA or other relevant advanced degree preferred.