Associate Director, HCP Marketing

San Francisco, CA (Hybrid)

$182K/yr – $235K/yrSenior Level5+ years expFull time

Posted 12 days ago

Job Summary

Own the end-to-end commercialization for a genetic disease program, leading cross-functional marketing, launch campaigns, and stakeholder engagement while tracking metrics.

  • Embed market needs into cross-functional planning
  • Lead brand planning and campaigns
  • Develop metrics to measure and ensure success of marketing programs

Job Description

Responsibilities

  • Serve as a commercial member on product teams, embedding the market needs into cross functional planning
  • Drive innovative tactics and address untapped opportunities
  • Lead brand planning, messaging and claims work
  • Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
  • Develop and track metrics to measure and ensure the success of marketing/promotional programs
  • Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
  • Partner with Market Access to help develop access/ reimbursement strategies
  • Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have LGMD2I/R9 patients
  • Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
  • Manage and evolve the disease education campaign and educational resources

Requirements

  • 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
  • Demonstrated ability to develop and action insights from complex clinical data and market research
  • Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
  • Excellent oral, written, and presentation skills
  • Passionate about serving patients suffering from Genetic diseases
  • Proven self-starter, able to work independently and as part of a team
  • Able to handle full workload across multiple projects
  • Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
  • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
  • Ability to travel (~25%) is required

Preferred

  • Successful launch experience in a competitive market is preferred
  • Rare disease experience preferred
  • Experience leading KOL engagement activities is a plus

Benefits

  • Health & Well-Being - 100% employer-paid medical, dental, and vision premiums for you and your dependents
  • Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
  • Fertility & family-forming benefits
  • Expanded mental health support (therapy and coaching resources)
  • Hybrid work model with flexibility
  • Flexible, “take-what-you-need” paid time off and company-paid holidays
  • Comprehensive paid medical and parental leave to care for yourself and your family
  • 401(k) with employer match
  • Employee Stock Purchase Program (ESPP)
  • Pre-tax commuter benefits (transit and parking)

Salaries

Posted range

$182K/yr – $235K/yr

Taken straight from the job posting.

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Associate Director, HCP Marketing

BridgeBio Pharma · San Francisco, CA · Hybrid