Associate Director, HCP Marketing

Responsibilities

• Serve as a commercial member on product teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Market Access to help develop access/ reimbursement strategies
• Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have LGMD2I/R9 patients
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Manage and evolve the disease education campaign and educational resources

Requirements

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Demonstrated ability to develop and action insights from complex clinical data and market research
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients suffering from Genetic diseases
• Proven self-starter, able to work independently and as part of a team
• Able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Ability to travel (~25%) is required

Preferred

• Successful launch experience in a competitive market is preferred
• Rare disease experience preferred
• Experience leading KOL engagement activities is a plus

Benefits

• Health & Well-Being - 100% employer-paid medical, dental, and vision premiums for you and your dependents
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Fertility & family-forming benefits
• Expanded mental health support (therapy and coaching resources)
• Hybrid work model with flexibility
• Flexible, “take-what-you-need” paid time off and company-paid holidays
• Comprehensive paid medical and parental leave to care for yourself and your family
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)