Associate Director, Analytics

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying.
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guides internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making.
• Develop data strategies and playbooks related to next-generation targeting.
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals.
• Translate data effectively to inform media planning, targeting and budget allocations and ensure client advertising investment is optimized to drive results
• Support media and audience analytics activities including developing precision audience recommendation for campaigns and mining target audience data for relevant and actionable insights
• Command expertise in media concepts, terminology, media math and media plan execution
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 5+ years in media / marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• 2+ years of people management experience
• A strong history of managing individuals, leading of teams, and client management
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
• Experience with statistical software packages (SAS,R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced understanding of Excel

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances