Affiliate Marketing Manager

Responsibilities

• Own and manage the Hertz affiliate marketing program through CJ (Commission Junction), including publisher recruitment, commission structures, promotional offers, creative assets, tracking, attribution, compliance, and invoicing.
• Lead strategic affiliate partnerships with key partners such as Rakuten and Capital One Shopping, negotiating commercial agreements, placement opportunities, cashback offers, and co-marketing campaigns to drive bookings and revenue.
• Recruit, onboard, and grow high-value affiliate partners, including travel publishers, loyalty and cashback programs, airline and hotel partners, comparison sites, and other travel-focused affiliates.
• Drive affiliate channel performance by optimizing offers, promotions, landing pages, and partner strategies to improve booking conversion, revenue per booking, rental days, and overall profitability.
• Develop and execute the affiliate promotional calendar, aligning offers and campaigns with brand initiatives, seasonal travel trends, and business priorities.
• Monitor and analyze program performance, tracking bookings, conversion rates, revenue, ROAS, cost per booking, and other key metrics to identify opportunities for growth and optimization.
• Manage affiliate budgets, commissions, and forecasting to ensure investments deliver incremental business value and align with financial objectives.
• Maintain program integrity and brand compliance by enforcing affiliate policies, monitoring publisher activity, and mitigating fraudulent or low-quality traffic.
• Partner cross-functionally with Marketing, Media, E-Commerce, Product, IT, Creative, Legal, Revenue Management, and Promotions teams to support campaign execution, tracking, customer experience, and offer development.
• Lead testing and optimization initiatives, evaluating commission structures, promotional incentives, exclusive offers, and user experiences to drive incremental rental bookings and improve efficiency.

Requirements

• 4+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with responsibility for driving revenue growth and managing strategic partner relationships.
• Hands-on experience managing affiliate programs through CJ (Commission Junction), including publisher recruitment, offer management, tracking, optimization, and performance reporting.
• Experience managing large affiliate partners such as Rakuten, Capital One Shopping, or similar loyalty, cashback, shopping rewards, or card-linked offer platforms.
• Proven success, growing affiliate revenue, improving conversion rates, and delivering measurable business results through online bookings, transactions, and ROAS.
• Experience in travel, hospitality, car rental, airline, hotel, OTA, or other e-commerce businesses is strongly preferred.
• Strong commercial and negotiation skills with experience developing profitable commission structures, promotional partnerships, and placement opportunities.
• Deep understanding of affiliate marketing fundamentals, including tracking, attribution, incrementality, compliance, and publisher governance.
• Highly analytical with advanced Excel skills and experience using reporting and analytics tools to identify insights, optimize performance, and forecast results.
• Strong relationship-building and communication skills, with the ability to influence partners, collaborate across teams, and present recommendations to leadership.
• Highly organized and self-directed, with the ability to manage multiple priorities, partner relationships, and promotional calendars in a fast-paced environment.