Affiliate & Creator Growth Manager

Responsibilities

• This is a strategic growth role, not simply a position focused on recruiting creators, sending samples, or managing campaigns.
• You'll own the overall affiliate growth strategy, program profitability, creator acquisition, incentive structures, and expansion into new channels.
• You'll lead our affiliate operations team and work closely with our Creator Partnership Lead, who specializes in coaching creators, developing relationships, and helping them improve their sales performance.
• Our approach is evolving beyond traditional TikTok Shop affiliate marketing. We see significant opportunities to help creators monetize their content across Amazon, Facebook, Instagram, and Shopify while building a loyal network of high-performing partners.
• The First 90 Days Days 1 to 30: Audit & Identify Opportunities; Days 31 to 60: Implement & Experiment; Days 61 to 90: Optimize & Scale; The 90-day objective: Take full ownership of the affiliate growth strategy, demonstrate the ability to independently identify and execute profitable growth opportunities, and build a program that operates without requiring the CEO to drive its daily strategy or execution.
• ONE THING: Build and scale a multimillion-dollar, profitable affiliate and creator growth engine across all relevant sales channels by developing high-performing creator partnerships, independently identifying and executing new growth opportunities, and building repeatable systems that drive consistent revenue and profit without relying on the CEO for strategy or daily execution.
• Primary Objectives 20% BIG ROCKS – These must be done first and at all costs. 1. Own and Scale a Profitable Affiliate Growth Program; 2. Build a High-Performing Creator Network; 3. Independently Identify and Execute New Growth Opportunities; 4. Optimize Affiliate Economics and Incentive Structures; 5. Expand Creator Monetization Across Multiple Channels; 6. Build Scalable Systems and Maximize Creator Content Value; Regular Work Activities 80% – PROGRAM STRATEGY & ECONOMICS; CREATOR DEVELOPMENT & PARTNERSHIPS; CREATOR PIPELINE & ACQUISITION; CROSS CHANNEL GROWTH & INNOVATION; CREATOR CONTENT & PAID MEDIA; SYSTEMS, CRM & AI AUTOMATION; REPORTING & ACCOUNTABILITY; including maintaining KPI scorecards, reviews, and a six-month roadmap.

Requirements

• Proven Affiliate Growth Experience: Has personally built and scaled a profitable affiliate or creator program for an ecommerce brand, with measurable results in revenue growth, creator acquisition, and profitability.
• Cross Channel Expertise: Hands-on experience with at least two of TikTok Shop, Amazon, and Shopify affiliate programs, with an understanding of how creators can monetize content across Facebook, Instagram, and emerging platforms.
• Strategic Innovation: Demonstrated ability to independently identify and execute new affiliate growth opportunities.
• Financial Acumen: Understands affiliate program economics, including contribution margin, creator acquisition costs, commissions, samples, incentives, and ROI. Has experience making investment decisions based on profitability rather than GMV alone.
• Creator Acquisition & Development: Experience building high-performing creator networks, structuring VIP partnerships, developing incentive programs, and improving creator activation, retention, and revenue productivity.
• Leadership & Team Management: Has successfully managed operational staff, contractors, or virtual assistants, delegated execution, and held team members accountable for measurable outcomes without constant oversight.
• AI, CRM & Automation Proficiency (Required): Uses AI tools daily to improve productivity, analyze data, identify opportunities, and automate workflows. Experienced with CRM systems, SOPs, and building scalable operational processes.
• Analytical & Data-Driven Decision Making: Experience interpreting affiliate performance data, identifying root causes of underperformance, running structured growth experiments, and using results to guide strategy and resource allocation.
• Independent Ownership: Has previously owned a growth initiative or business function with accountability for results, demonstrating the ability to develop strategy, make decisions, and execute without constant direction from senior leadership.
• Relevant Experience: Minimum of 3 years of hands-on affiliate, influencer, or creator commerce experience with ecommerce brands. Demonstrated results and depth of experience are more important than formal education or years in the industry.

Benefits

• Remote-first work environment
• Paid time off and holidays
• Access to learning resources and professional development
• Free Hadley Designs products
• Regular interaction with leadership, including the CEO
• Stability from more than a decade as a family-founded, mission-driven brand