Account Director, Integrated Marketing

Responsibilities

• Campaign Strategy & Execution: Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels.
• Creative Direction: Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
• Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success.
• Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns.
• Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met.
• Performance Measurement: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work.
• Agency Operations: Prioritize and manage campaign timelines, ensuring work is delivered on time and exceeds client expectations.
• Contribute to internal training, ensuring the team stays informed about trends, best practices, and new social media tools.
• Actively participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments.

Requirements

• 7+ years of social media strategy, agency expereince, with a focus on B2B clients in tech or healthcare.
• Proven success in creating and executing social campaigns that drive engagement and deliver results.
• Strong understanding of both organic and paid social strategies, with experience across a variety of platforms.
• Solid understanding of digital marketing and its role in a broader social strategy.
• Ability to adapt quickly and adjust strategies based on client goals, audience insights, and performance data.
• Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams.
• Strong project management skills, able to juggle multiple campaigns and deliver on deadlines.
• A collaborative approach, working well with both creative and account teams to bring campaigns to life.

Benefits

• Competitive salary with merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement