Director, Integrated Marketing

Chicago, IL (Hybrid)

$150K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

Job Summary

Own the integrated marketing plan and go-to-market launches across paid, lifecycle, content, social, and partnerships, coordinating briefs, launches, and post-launch readouts with cross-functional teams.

  • Own campaigns from brief to post-launch readouts
  • Lead multi-channel go-to-market planning and cross-functional execution
  • Leverage data from paid and content to optimize messaging and channel mix

Job Description

Responsibilities

  • Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
  • Serve as the single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
  • Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts, so launches are repeatable
  • Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments mid-campaign
  • Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
  • Contribute strategic campaign input and positioning, and roll up your sleeves on briefs, messaging frameworks, and campaign execution

Requirements

  • 8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent
  • Track record of leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management
  • Comfortable reading paid media and content engagement data (such as conversion, click-through, and engagement metrics) and turning it into campaign decisions; you partner with channel owners rather than run the channels
  • Highly organized and status-driven, with strong stakeholder management and experience using project management tools
  • Clear written and verbal communication, from campaign briefs and messaging to executive updates
  • Ability to set direction and execute hands-on
  • Experience in fintech, financial services, or another regulated industry is a plus, as is familiarity with marketing compliance review

Benefits

  • Performance Bonuses
  • Stock Purchase Options
  • Medical/Vision/Dental Benefits
  • 401k Plan
  • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
  • 10 Paid Sick Days
  • Gym Membership Reimbursement
  • Commuter Benefits
  • Pet Insurance
  • Wellness & Mental Health Programs

tastytrade

4.6 Glassdoor

Here at tastytrade Inc. (previously known as tastyworks Inc.), we give you every edge possible to help you succeed on your own. We believe that controlling your own money can be more rewarding than relying on money managers or robo-advisors. Our powerful technology, low pricing, and commitment to world-class support empower you to do it yourself.Learn more at tastytrade.com

Founded in 2017
Chicago Heights, Illinois, USA
191 employees (13 in marketing)
96% recommend to a friend
84% CEO approval

Salaries

Posted range

$150K/yr – $180K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$124K/yr

Most pay falls between $95K and $172K. Based on 526 salaries.

See all tastytrade salaries

Marketing Team

Marketing Team Size
10 (5% of company)
Median Career Experience
14 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 6 years ago

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$139.8K
Traffic Source Mix
Search
19.3%
Direct
73.7%
Referral
4.5%
Social
0.9%
Paid
1.4%

Headcount Trend

Current headcount: ~191

Director, Integrated Marketing

tastytrade · Chicago, IL · Hybrid