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Jostens

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here: https://f.io/HIAsH659
Founded in 1897
Minneapolis, Minnesota, US
2.8K employees (493 in marketing)
www.jostens.com/?utm_source=linkedin&utm_medium=social&utm_campaign=ENT_SY25_LINK_IN_BIO_ORGANIC_20250319

People

Marketing leadership

Carissa Panning
Carissa Panning
Senior Director Yearbook, JostensPIX and College Marketing
At the company for 11 years 8 months
Katie Zoellmer (Casados)
Katie Zoellmer (Casados)
Sr. Director, Enterprise Digital Marketing & Scholastic and Mascot Shop Marketing
At the company for 4 years 4 months
Sara Johnson
Sara Johnson
Director Creative + Brand
At the company for 5 years 1 month
McKenzie Kelly
McKenzie Kelly
Director, Marketing & Partnerships — Pro Sports, College Sports & Specialty
At the company for 19 years 3 months

Hiring activity

Open marketing jobs over time

16 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$640M

Last raise

$450M

Private Equity, 1 years ago

Funding history

Nov 2024

Private Equity Round Jostens · $450M

Nov 2024

Debt Financing Jostens · $190M

Audience

Monthly website visitors
4.1M
Month over month+13.8%
Quarter over quarter+562.2%
Top sourceDirect (65.6%)
Ad budget per month$32.7K
Average search rank56.1
Traffic source mix
Direct
65.6%
Search
24.9%

News

Jostens Reveals the University of Florida’s 2025 Men’s Basketball National Championship Ring
Nov 20, 2025 • GlobeNewswire
OVC Student-Athlete of the Week presented by Jostens: Maygan Miller-Garcia
Nov 7, 2025 • Ohio Valley Conference
OVC Student-Athlete of the Week presented by Jostens: Lydia Bennett
Nov 1, 2025 • Ohio Valley Conference

Links

www.jostens.com/?utm_source=linkedin&utm_medium=social&utm_campaign=ENT_SY25_LINK_IN_BIO_ORGANIC_20250319LinkedInCrunchbaseX (Twitter)

Loading insights...

Headcount +5.3% year over year
Referral
8.4%
Paid referral
0.6%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

27.6K

12-mo growth

—

Monthly growth

+1.2%

Salaries

Typical salary range

$157,500 – $185,000

/ yr

Median base

$99,000

Median total

$99,000

Median experience

6 years

Submissions

6

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Open positions16 open marketing positions

Jostens logo

Senior Assistant Product Manager

Jostens

Minneapolis, MN (Hybrid)

In-houseMid level3+ years exp.
2 months ago
Jostens logo

Associate Copywriter

Jostens

Minneapolis, MN (On-site)

$47K/yr - $67K/yrIn-houseFull-timeEntry level1+ years exp.
2 months ago
Jostens logo

Manager, Finance

Jostens

Minneapolis, MN (Hybrid)

$100K/yr - $125K/yrIn-house
3 months ago
Jostens logo

Manager, Email & SMS

Jostens

Minneapolis, MN (Hybrid)

In-houseFull-time
4 months ago
Jostens logo

Operations Marketing Manager

Jostens

Minneapolis, MN (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeSenior level5+ years exp.
5 months ago
Jostens logo

Operations Marketing Manager

Jostens

Minneapolis, MN (Hybrid)

$90K/yr - $100K/yrIn-houseMid level5+ years exp.
5 months ago
View all 16 jobs

Jostens insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1897
Headquarters
Minneapolis, Minnesota
Employees
1001-5000
5.3% growth last 12mo
Marketing team
493
17% of company
40 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 5.3% last 12 months · More mature
Trend
2023-02-27 -> 2025-11-24
Headcount (12 months)
+5.3%
Last funding round
16 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.1M
Month over month+13.8%
Quarter over quarter+562.2%
Top sourceDirect (65.6%)
Traffic source mix
Direct
65.6%
Search
24.9%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 281.2K organic clicks / 47K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+21,691
Ad budget per month
$32.7K
Average search rank
56.1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

27.6K

12-mo growth

—

Monthly growth

+1.2%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

493
17% of the company • 40 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 493.

Funding

Shows saved funding data.

Total funding
$640M
Last raise
Private Equity
1 years ago
Funding details
Amount raised
$640M
Last round
Private Equity
Last fundraise
1 years ago

News

Shows saved company news.

Jostens Reveals the University of Florida’s 2025 Men’s Basketball National Championship Ring
Nov 20, 2025 • GlobeNewswire
OVC Student-Athlete of the Week presented by Jostens: Maygan Miller-Garcia
Nov 7, 2025 • Ohio Valley Conference
OVC Student-Athlete of the Week presented by Jostens: Lydia Bennett
Nov 1, 2025 • Ohio Valley Conference
8.4%
Paid referral
0.6%
Social
0.4%
2024-01-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Creative Art Services Designer