Manager, Social & Paid Digital Marketing

Responsibilities

• Coordinate the paid social strategy across the various social platforms for all marketing departments
• Use targeting and segmentation strategies to ensure ads are reaching the right audience.
• Present insights and recommendations to guide content creation by platform needs and complete campaign objectives.
• Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.
• Develop and execute paid search strategies across platforms like Google Ads, Bing Ads, and other search engines to drive qualified traffic and conversions.
• Conduct keyword research and competitor analysis to identify new opportunities.
• Continuously monitor and adjust bidding strategies to improve performance.
• Lead the partnership with Media Agency to manage budget allocations, audiences and platform performance.
• Develop and execute on-page and off-page SEO strategies to improve search engine rankings and drive organic traffic.
• Collaborate with internal & external partner(s) to ensure SEO best practices are implemented across the website and other marketing material

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5+ years of experience in Brand Marketing, Social Marketing, or Digital Marketing, with demonstrated success in developing strategies for recognized brands, either from a client or agency perspective.
• Strong knowledge and experience managing, motivating, and building marketing teams (direct and cross-functional partners).
• Experience creating strategic paid media marketing plans that drive demand generation, customer acquisition programs.
• Experience leveraging integrated social marketing strategies and techniques to drive optimal value for promotions, media campaigns, product launches, brand initiatives, and other marketing programs.
• Ability to build strong relationships and work effectively, proactively and seamlessly amongst a large and complex cross-functional team.
• Strong storytelling skills with the ability to communicate complex strategic social concepts in streamlined, logical and well-designed decks.
• Effective presentation skills.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
• Be able to foster an environment that encourages collaboration, risk-taking, innovation and creativity.

Preferred

• 2+ years’ experience with Google Ads.
• 2+ years’ experience in SEO optimization.
• Proficient in GA4 or other web analytics platform.

Benefits

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits, including home and car insurance, pet insurance, flexible spending account, and many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company-paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company-paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $78,000 to $90,000 with annual bonus eligibility.