Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage paid media, social media, content activation, and digital advertising programs.
• Lead campaign planning, launch, optimization, and performance reporting.
• Analyze campaign results and recommend data-driven improvements.
• Oversee digital content, creative assets, and agency/vendor relationships.
• Establish digital marketing best practices, processes, and governance.
• Collaborate with cross-functional stakeholders to support lead generation and brand growth.
• Monitor emerging digital trends, technologies, and AI-driven marketing opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7 years of experience in digital marketing, paid media, social media, content strategy, analytics, and campaign management.
• Strong knowledge of Google Ads, Google Analytics, social media platforms, SEO, and digital marketing tools.
• Proven ability to develop and optimize multi-channel marketing campaigns using data-driven insights.
• Excellent communication, project management, and stakeholder management skills.
• Experience in life sciences, healthcare, medical device, pharmaceutical, or other regulated B2B industries preferred.
• Experience leading or mentoring marketing team members, agencies, or cross-functional project teams preferred.

Benefits

• Excellent full time benefits including comprehensive medical coverage, dental, and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays