Digital Marketing Specialist

Responsibilities

• Position purpose: This role manages and executesdigital content development and digital marketing initiatives that support an organization's overall marketing strategy and growth goals. Responsibilities includebuilding andmaintaining website content, enhancing user experience,overseeing digital tools and channels such asCMSsystems,, landing pages,and SEO/SEM. The position handleswebsite content and dataimplementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content managementand growth strategiesacross web platforms to improve digital engagement and effectiveness.
• What the Digital Marketing Specialist will do: • Build, publish, andmaintain website content, review a metrics plan to track content success and user engagement. Implement SEO anddata governanceinitiatives. • Ensureaccurate,timely, and user-focused content across websites and all digital marketing platforms for the region. • Manage and enhance web content, accessibility and usability while designing basic web graphics, manipulating images, and integrating digital content, including images and videos, across multiple media platforms. • Develop analytics reports and dashboards tomonitor website performance, user behavior, contenEffectiveness and digital growth opportunities. • Work cooperatively with key team members, clients, and vendors to satisfy content needs. • Maintain a consistent look and feel throughout all digital marketing properties. Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms. • Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals. • Keep current with best practices, recommended rules ofengagement and innovative use of digital marketing tools.

Requirements

• 2-3 years of experienceimplementing website content andtactics using a consistent brand voice.

Preferred

• Preferred tools and platforms: Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4, BrightEdge.