Digital Marketer

Responsibilities

• Develop, implement, and optimize digital marketing campaigns across channels such as Google Ads, Facebook Advertising, and social media platforms to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic through effective SEO strategies.
• Manage paid advertising campaigns, including paid search marketing and social media advertising campaigns, ensuring precise targeting and budget management.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Create engaging content for websites, email marketing, blogs, and social media channels, incorporating copywriting skills and content creation best practices.
• Oversee website management using content management systems such as WordPress, ensuring content accuracy, visual appeal with Adobe Photoshop or Adobe Creative Suite, and technical functionality with HTML/CSS.
• Implement marketing automation strategies to nurture leads, streamline workflows, and improve conversion rates through tools like Marketing automation platforms.
• Collaborate with cross-functional teams on digital campaign setup, performance marketing initiatives, and website management to ensure cohesive branding and messaging.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), paid advertising campaign management, and social media marketing.
• Hands-on proficiency with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and web analytics reporting tools.
• Skilled in using Adobe Photoshop, Adobe Creative Suite for graphic design tasks, along with content creation for diverse digital channels.
• Familiarity with website management systems such as WordPress or other content management systems (CMS), including basic HTML/CSS coding skills.
• Experience managing paid search marketing campaigns across platforms like Facebook Advertising and other social media advertising campaigns.
• Strong copywriting abilities combined with content management expertise to produce compelling digital content that drives engagement.
• Knowledge of e-commerce platforms is a plus, along with experience in performance marketing strategies aimed at maximizing ROI through data-driven decision-making.
• Technical proficiency in setting up digital marketing campaigns from inception to execution while analyzing performance metrics to optimize results continually.

Preferred

• Knowledge of e-commerce platforms is a plus, along with experience in performance marketing strategies aimed at maximizing ROI through data-driven decision-making.