Digital Marketing Manager

Responsibilities

• Lead SEO, AEO & GEO efforts to grow organic visibility across search engines and AI platforms like Chat GPT, Google AI Overviews, Gemini, and Perplexity.
• Optimize and improve existing content across our websites, product pages, and other digital channels.
• Create compelling new content that connects with our audiences and is built for discoverability, engagement, and performance.
• Improve website performance through keyword research, technical SEO, content audits, metadata, structured data, and other optimization strategies.
• Produce and publish multimedia content , including graphics, photography, and short-form video for websites and social media.
• Track results and find opportunities using analytics, search performance data, and emerging AI search insights.
• Collaborate across teams to develop content, support marketing initiatives, and maintain a consistent brand voice.
• Stay ahead of the curve by testing new tools, following search and content trends, and finding smarter ways to work.

Requirements

• 3+ years of experience in digital marketing, SEO, content strategy, or a related field.
• Strong SEO knowledge and a solid understanding of AEO, GEO, and AI-powered search.
• Experience managing website content and publishing across digital channels.
• Hands-on experience creating or editing multimedia content, including video.
• Familiarity with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Excellent writing, editing, and content development skills.
• Strong organizational skills, curiosity, and the ability to balance strategic thinking with hands-on execution.
• A degree in marketing, communications, business, or a related field is preferred, but equivalent experience is welcome.]
• A degree in marketing, communications, business, or a related field is preferred, but equivalent experience is welcome.