Digital Marketing Specialist

Responsibilities

• Work to grow our engaged audience and CRM database through organic and paid channels
• Support continued growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement
• Manage frequency and distribution of digital marketing campaigns
• Segment audience based on behaviors (e.g., past email, website, or social engagement) and firmographic data
• Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees
• Craft and test compelling web, ad and email copy, subject lines and CTAs to improve open rates, engagement, and conversions
• Maintain HubSpot database including contact management and validation, lists and workflows, identify opportunities for improvement and support the overall use of HubSpot across the organization
• Update and optimize website content, including SEO best practices and ongoing content updates
• Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives

Requirements

• Bachelor's with 2-5 years (or commensurate experience)
• Experience in digital advertising, web analytics, email marketing and SEO including data analysis and reporting
• Experience with writing copy for web, email and/or digital ads
• Experience with event marketing and attendee communications
• Strong attention to detail and organizational skills

Preferred

• HubSpot CRM or other CRM experience
• Experience with digital marketing tools: Google Ads, Google Ad Manager, SEMrush
• Experience in federal government, IT, media or related industry is a plus