Digital Marketing Specialist - USA Remote

Responsibilities

• Coordinate and execute integrated marketing campaigns across email, websites, social media, mobile applications, and other digital channels.
• Create audience-focused marketing content, including emails, social posts, website and landing-page copy, mobile app content, campaign messaging, and promotional materials.
• Manage content and marketing calendars, coordinating deliverables, timelines, approvals, and dependencies across internal teams, agencies, and business stakeholders.
• Support the promotion and launch of WorldatWork research by translating findings into digital content, promotional campaigns, and related assets.
• Execute campaigns that support membership acquisition, engagement, renewal, and retention.
• Develop marketing content and campaigns for courses, certifications, and other education offerings.
• Prepare creative and content briefs and coordinate campaign assets, research reports, digital experiences, and other deliverables.
• Maintain website, landing-page, and digital content, ensuring accuracy, relevance, timely updates, and brand consistency.
• Collaborate with the Marketing team on audience targeting, customer journeys, campaign execution, and performance optimization.
• Identify opportunities to repurpose research, education, membership, and organizational content across channels and formats.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• At least 4 years of experience in public relations, corporate communications, or media relations.
• Proven experience handling media relations and securing high-quality press coverage.
• Excellent writing, editing, and verbal communication skills.

Benefits

• Health, dental, and vision coverage.
• Well-being benefits.
• Health savings and flexible spending accounts.
• Retirement benefits.
• Professional development and ongoing training opportunities.