Digital Marketing Strategist - 142014

Responsibilities

• The Digital Marketing Strategist for the Division of Extended Studies (DES) at UC San Diego will play a pivotal role in the development, implementation, and optimization of digital marketing strategies aimed at promoting the diverse educational programs and initiatives offered by DES.
• Under the supervision of the Assistant Director of Digital Services, the Digital Marketing Strategist will support and activate DES’s overarching digital marketing strategy.
• This includes maintaining relationships with marketing support entities, monitoring marketing spends and budgets, and mapping strategies into targeted advertising placements across various digital channels.
• Using tools like Google Analytics and Looker Studio, this position will rely on research and analytics to continually make data-driven recommendations to optimize DES’s marketing efforts.
• In addition, the Digital Marketing Strategist will leverage the DES website, email, social media channels, SEO, content management system (CMS), and customer relationship management (CRM) software in order develop strategic marketing plans that are tailored to the unique needs of DES.
• The ideal candidate for this position is a highly motivated and innovative professional with a strong background in digital marketing strategy development and implementation.
• Additionally, this position relies on skills in data analysis, social media analytics, campaign tracking, and budget management, enabling data-driven recommendations and the optimization of marketing initiatives.

Requirements

• Demonstrated knowledge of digital marketing principles, concepts, strategies, and best practices, including social media, email and online advertising campaign management.
• Demonstrated experience and skill in the use and measurement of website content management tools and search engine optimization. Demonstrated experience working with Kentico CMS is a plus.
• Demonstrated knowledge and experience of paid digital media including search engine marketing and display advertising.
• Demonstrated skills and knowledge of analytics. Demonstrated experience using website analytics tools like Google Analytics or Looker Studio, as well as experience creating and presenting analytics reports.
• Highly creative with demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - elevating enrollments, revenue and relationships.
• Up-to-date with the latest trends and best practices in online and mobile marketing and measurement.
• Thorough analytical and written communication skills. Strong analytical skills and data-driven thinking. Including experience in translating anecdotal or qualitative data into strategic promotional campaigns.
• Thorough knowledge of marketing mediums and funding sources.
• Experience with content personalization, optimizing landing pages, websites, user funnels, and CRM application..
• Thorough knowledge of communication principles, media, and marketing techniques.

Preferred

• Demonstrated knowledge of digital marketing principles, concepts, strategies, and best practices, including social media, email and online advertising campaign management.
• Demonstrated experience and skill in the use and measurement of website content management tools and search engine optimization. Demonstrated experience working with Kentico CMS is a plus.
• Demonstrated knowledge and experience of paid digital media including search engine marketing and display advertising.
• Demonstrated skills and knowledge of analytics. Demonstrated experience using website analytics tools like Google Analytics or Looker Studio, as well as experience creating and presenting analytics reports.
• Up-to-date with the latest trends and best practices in online and mobile marketing and measurement.