Digital Marketing and Content Manager, CMA Foundation

Nashville, TN (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own the CMA Foundation's digital marketing and content programs, driving audience growth and engagement through social media, website, and email campaigns while coordinating across CMA Marketing, Creative, and external partners.

  • Lead strategy, calendar, and cross-team collaboration
  • Create, repurpose, and publish engaging digital content
  • Manage campaigns, analytics, and vendor/partner coordination

Job Description

Responsibilities

  • Manage the Foundation's social media, website content, and email marketing efforts.
  • Develop and maintain a marketing calendar aligned with Foundation priorities, programs, and events.
  • Monitor analytics and recommend platform-specific strategies to grow audiences and improve engagement.
  • Collaborate regularly with CMA Marketing teams on website improvements, email strategy, social media, and audience acquisition.
  • Identify marketing trade opportunities and partnerships that expand reach and visibility.
  • Create and publish engaging digital content highlighting Foundation programs, educators, students, artists, partners, and impact.
  • Develop social media copy, email content, website updates, and other marketing materials.
  • Collaborate with the Foundation's PR vendors & CMA PR team to amplify media coverage and maintain consistent messaging.
  • Support marketing opportunities surrounding artist partnerships, school visits, special events, and Foundation activations.
  • Repurpose existing content and creative assets to maximize their reach and value.

Requirements

  • 3–5+ years of experience in digital marketing, social media, content development, or creative project management.
  • Strong writing, storytelling, and digital marketing skills.
  • Experience with social media analytics, email marketing, website management, and audience engagement.
  • Proficiency with tools such as Canva, Adobe Creative Suite, Basecamp, and social media management platforms.
  • Familiarity with AI tools and emerging marketing technologies.
  • Highly organized, collaborative, proactive, and comfortable managing multiple projects and stakeholders.
  • Experience in nonprofit, entertainment, or music industry environments preferred.
Country Music Association (CMA) logo

Country Music Association (CMA)

Founded in 1958, the Country Music Association (CMA) is the premier membership trade association of the Country Music industry. Representing professionals making a living in Country Music globally, the organization serves as a critical resource of support and information, honors excellence in the genre, and provides a forum for industry leadership. CMA is dedicated to expanding Country Music around the world through a number of core programs and initiatives including the organization's three annual television properties—the CMA Awards, "CMA Fest" and "CMA Country Christmas," all of which air on ABC. The organization's philanthropic arm, the CMA Foundation, works tirelessly to provide equitable access to music education in order to create impactful change for students and teachers across the United States.Visit CMAmember.com to learn more about becoming a member. Visit CMAworld.com for more info about the association.

Founded in 1958
Nashville, Tennessee, USA
314 employees (146 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,324 salaries.

See all Country Music Association (CMA) salaries

Marketing Team

Marketing Team Size
56 (18% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
32.8%
Direct
44.5%
Referral
6.5%
Social
14.6%
Paid
1.4%

Headcount Trend

Current headcount: ~314
Country Music Association (CMA) logo

Digital Marketing and Content Manager, CMA Foundation

Country Music Association (CMA) · Nashville, TN · On-site