Account Manager, Digital Marketing

Responsibilities

• OBJECTIVES - Serve as the primary point of contact for digital marketing clients, managing their accounts, building strong relationships, and understanding their business goals. - Maintain regular communication with clients through calls, emails, and meetings to provide campaign updates, gather feedback, and ensure customer satisfaction. - Drive client retention and revenue growth by demonstrating the value of marketing services, proactively addressing customer needs, and identifying opportunities for account growth. - Monitor and analyze digital marketing campaign performance, including website traffic, engagement, and conversions, to recommend improvements and optimize results. - Manage client requests, account updates, and ongoing tasks while coordinating with internal teams to resolve issues and ensure timely delivery of services. - Collaborate with internal teams to support successful campaign execution, share knowledge, assist new team members, and stay informed on digital marketing trends and best practices. - Effectively participate in meetings and presentations using tools such as PowerPoint or Google Slides, while maintaining a professional presence on camera. - Participate in special projects or cross-functional initiatives that support team goals, operational improvements, or strategic company objectives.

Requirements

• 3+ years of client-facing experience, preferably in a high-volume account management or customer success role.
• Strong track record of achieving retention, upsells, and growth targets that lead to driving additional business.
• Digital marketing experience is preferred but not required; strong knowledge of digital marketing practices is essential.
• Bachelor’s degree in business, marketing, or a related field is a plus.
• Strong understanding of digital marketing strategies, including SEO, local SEO best practices, PPC, social media, and local search ranking factors, preferably with proficiency in Google Analytics and Google Ads.
• Ability to develop strategic marketing plans aligned with small business clients' goals, establishing measurable objectives and KPIs to drive results.
• Excellent verbal communication and presentation skills, with the ability to simplify complex marketing concepts, lead client discussions, and manage expectations effectively.
• Exceptional project management and organizational skills, with the ability to coordinate cross-functional teams, manage competing priorities, and ensure timely execution of marketing campaigns.
• Proven ability to drive client satisfaction and retention through proactive account management, performance optimization, effective negotiation, and identifying upselling and cross-selling opportunities.
• Proficient in Google Workspace (Gmail, Google Docs, Sheets, Calendar, and Meet)

Preferred

• Experience with AI tools and their practical applications in improving productivity and efficiency.
• Demonstrates curiosity and enthusiasm for AI advancements and their potential impact on the workplace.

Benefits

• Health Benefits: Four Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
• Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
• Retirement Savings: 401K
• Paid Parental leave: Inclusive and supportive parental leave policy
• Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prizes.
• Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required.