Digital Marketing Specialist

Responsibilities

• Digital Campaign Planning & Coordination
• Understand campaign objectives, target audiences, and key messages to develop digital content that supports broader business and marketing goals.
• Coordinate the planning, scheduling, and activation of integrated digital campaigns across social media, email, and other marketing channels.
• Partner with subject matter experts, marketing colleagues, corporate communications, design, HR, and business stakeholders to align campaign timing, messaging, audiences, and approvals.
• Develop digital campaign assets, including copy, visuals, target audience segments, content formats, and calls to action.
• Identify opportunities to strengthen campaign content, audience relevance, and engagement.
• Stay current on relevant social media, email, and website trends, platform changes, and digital marketing best practices to identify risks and opportunities.
• Manage stakeholder reviews and perform quality assurance across campaign content, links, targeting, and delivery.
• Social Media
• Manage the corporate social media calendar and publishing schedule.

Requirements

• Advanced Technical Skills
• Project management, organization, and time management skills, with the ability to independently manage multiple initiatives from concept through final reporting.
• Copywriting and copyediting skills, with the ability to understand business objectives, client needs, and target audiences and translate complex subject matter into clear, engaging digital content.
• Social media marketing, particularly LinkedIn.
• Email marketing, with experience using Delivra preferred.
• Managing website content through a content management system (CMS).
• Ability to evaluate emerging technologies and digital trends and recommend appropriate opportunities for adoption.
• Using Microsoft 365 and Adobe Creative Cloud or similar tools.

Preferred

• Experience in a marketing role for a professional services organization.
• Video editing experience and capabilities.

Benefits

• Our flexible work environment allows employees to work remotely, when needed
• Flexible Time Off policy
• Medical, Dental, and Vision Insurance
• 401k Match
• Commuter Benefit