Digital Marketing Internship

Responsibilities

• Help create and update content on the J.S. Held website using Craft CMS, including articles, news, case studies, branch locations, expert biographies, events, and company culture content.
• Develop, review, and publish copy and graphics for social media posts and email campaigns supporting thought leadership, employee announcements, company news, observances, and other business priorities, applying platform-specific best practices.
• Support the development of targeted audiences for social media and email campaigns using LinkedIn Campaign Manager and Delivra.
• Collect, analyze, and report on website and campaign performance using Google Analytics 4, LinkedIn Campaign Manager, and Microsoft Excel, helping identify trends and opportunities to improve digital marketing performance.
• Support SEO, AEO, and GEO initiatives through basic keyword research, content optimization, metadata updates, and other website improvements intended to improve visibility across traditional and AI-powered search experiences.
• Provide keyword analysis and reporting support for Google Ads campaigns to help improve paid search performance across international markets.
• Actively listen and participate in virtual team meetings, including taking notes, asking questions, and contributing ideas when appropriate.
• Provide thoughtful feedback and reviews of drafted marketing communications to support accuracy, clarity, and alignment with business objectives.
• Effectively leverage communication and project management tools to collaborate with team members, including Asana, Microsoft Outlook, and Microsoft Teams.

Requirements

• Recent college graduate or currently pursuing a bachelor's degree in Marketing, Communications, Business, or a related field
• Basic understanding of digital marketing principles, including website content management, SEO, AEO/GEO, paid search, social media marketing, email marketing, and digital analytics
• Working knowledge of major social media platforms, particularly LinkedIn, and an understanding of how content and audiences vary by platform
• Strong written and verbal communication skills, with the ability to develop clear, audience-appropriate marketing copy
• Basic graphic design skills and familiarity with Adobe Creative Suite, particularly Adobe Illustrator and Photoshop
• Familiarity with website content management systems
• Detail-oriented with strong organizational and time-management skills
• Proficiency in Microsoft Office Suite
• Ability to work collaboratively in a team environment and effectively manage assigned tasks and deadlines
• Enthusiasm for learning and adapting to new digital marketing trends, technologies, and AI-powered tools

Preferred

• Experience with digital analytics platforms such as Google Analytics 4 (GA4) and an interest in using data to evaluate marketing performance
• Knowledge of email marketing platforms, such as Delivra, Mailchimp, Constant Contact, or similar tools
• Familiarity with paid digital advertising platforms, such as Google Ads or LinkedIn Campaign Manager
• Relevant coursework, projects, or prior internship/work experience in digital marketing

Benefits

• Our flexible work environment allows employees to work remotely, when needed