Digital Marketing Specialist | Remote

Responsibilities

• Coordinate and execute integrated marketing campaigns across email, websites, social media, mobile, and other digital channels in alignment with organizational and marketing strategies.
• Create audience-focused marketing content and copy, including emails, social media posts, website and landing-page content, mobile app content, campaign messaging, and promotional materials.
• Manage marketing and content calendars for assigned business lines, coordinating deliverables, timelines, approvals, and dependencies across internal teams, agency partners, and business stakeholders.
• Support the promotion and launch of WorldatWork research by working with Research, subject-matter experts, Communications/PR, and agency partners to develop engaging digital content, promotional campaigns, and related assets.
• Execute marketing initiatives that support membership acquisition, engagement, renewal, and retention by communicating the value of WorldatWork membership across different audiences and channels.
• Develop and execute marketing content and campaigns supporting courses, certifications, and other education offerings in collaboration with business stakeholders.
• Develop creative and content briefs and coordinate with internal creative resources and agency partners on campaign assets, research reports, digital experiences, and other marketing deliverables.
• Maintain and update website, landing-page, and digital content for assigned business lines, ensuring information is accurate, timely, engaging, optimized for each channel, and consistent with brand standards.
• Collaborate with the broader Marketing team on audience targeting, campaign execution, customer journeys, and performance optimization using data and insights.
• Identify opportunities to repurpose and extend content across channels and formats to maximize the reach and value of research, education, membership, and other organizational content.

Requirements

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related discipline.
• 4+ years of experience in public relations, corporate communications, or media relations.
• Proven experience in media handling and securing high-quality press coverage.
• Demonstrated excellence in writing, editing, and verbal communication.
• Knowledge of digital public relations, social media strategy, and influencer engagement.
• Knowledge of brand messaging, content development, and editorial standards.
• Exceptional writing, editing, and storytelling skills across different formats.
• Comfort publishing content across social media platforms, including LinkedIn, Facebook, Instagram, and TikTok, and using analytics to improve performance.
• Ability to develop engaging content tailored to different audiences.
• Ability to navigate complex global communication challenges with agility and sensitivity.

Benefits

• Remote work arrangement.
• Ongoing professional development and training opportunities.
• Health, dental, and vision benefits.
• Well-being benefits.
• Health savings and flexible spending benefits.
• Retirement benefits.
• Annual discretionary bonus.