Digital Marketing Lead

Responsibilities

• Own the demand engine
• Own pipeline contribution from digital channels: paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social
• Set channel budgets, targets and the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership
• Define what a qualified lead is with Sales, build the scoring and routing in HubSpot, and hand qualified leads to the SDRs in each sales pod with the context they need to convert
• Lead on AI search, GEO and SEO
• Lead the GEO, AIEO and SEO team that sits inside this function, setting the strategy for how Codal shows up in ChatGPT, Perplexity, Google AI Overviews and traditional search
• Run the technical and content programs behind it: entity and schema work, citation and source building, content structured for answer engines, and measurement of AI-driven visibility
• Stay hands-on with the tooling, testing new AI search and marketing tools yourself before rolling them out to the team
• Build and lead the team
• Hire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners

Requirements

• 10+ years in B2B digital marketing, with at least 3 years leading demand generation and managing a team
• Experience at a consulting, agency or professional services firm during a period of growth, where you helped build the marketing function and scale pipeline
• Deep, current, hands-on experience in AI search: GEO, AIEO and how LLM-based engines select and cite sources, plus a strong SEO foundation (technical, content and off-page)
• Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting
• Fluency in analytics and attribution (GA4, Search Console, Looker Studio or similar) and the ability to build your own dashboards
• Experience designing the handoff between marketing and SDRs, and working day to day with sales leadership
• Track record of hiring and developing marketers and managing agencies and contractors
• Strong writing and briefing skills; you can draft the ad, the landing page and the nurture email yourself

Preferred

• Marketing experience in enterprise ecommerce, digital transformation or AI services
• Experience with partner and co-marketing programs, including partner directories and marketplace listings
• Experience with ABM programs targeting named enterprise accounts
• Experience using AI tools to accelerate content production, research and campaign operations

Benefits

• Medical, dental and vision insurance
• 401(k) plan
• Generous Paid time off and company holidays
• Hybrid schedule based out of our Chicago headquarters (3 days a week required)
• Budget for tools, training and conferences, with a focus on AI and search
• A direct line to the leadership team, and the mandate to build the function your way
• We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position