Organic Search Specialist

Responsibilities

• Conduct keyword, topic, and competitor research to identify new website content opportunities.
• Analyze audience needs, search intent, and B2B vs B2C consumer journeys to inform search recommendations and priorities.
• Partner with UX, Developers, and other teams to help implement website changes, including both on-page and technical optimizations.
• Stay informed about search engine updates and translate relevant changes into recommended actions.
• Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI.
• Develop recommendations that improve visibility across answer engines and generative AI experiences.
• Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability.
• Stay informed on AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities.
• Monitor and analyze performance metrics using tools like Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar.
• Develop recurring reports that summarize performance, trends, opportunities, and key learnings.

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience.
• 2-3 years of hands-on experience in organic search with tools such as SEMrush and Google Search Console, Google Analytics 4, or similar platforms.
• Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors.
• Ability to write and validate schema markup.
• Experience executing backlink strategies.
• Proficiency in Microsoft Office suite.
• Strong verbal, written, and presentation communication skills.
• The ability to communicate creatively and in an engaging manner.
• Strong organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight deadlines.
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups.

Preferred

• Basic understanding of Google Analytics or other web analytics tools.
• Familiarity with AEO, GEO, AI search visibility, or emerging AI search monitoring tools.
• Experience working within a Content Management System, such as dotCMS, to make website/content updates.
• SEO content writing or content brief development.
• Experience developing or optimizing website content for both B2B and B2C audiences.
• Knowledge of Paid Search principles and opportunities to coordinate organic and paid search insights.

Benefits

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $60,000 to $65,000 with annual bonus eligibility.