Marketing Specialist

Responsibilities

• Manage execution and coordination of marketing plans to reach growth targets
• Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
• Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.)
• Partner with Merchandising/Product team on all product launches and positioning.
• Monitor identified key KPI’s for the business & report findings
• Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports
• Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA).
• Develop needed collateral, visual merchandising, digital and in-school event support for key events.

Requirements

• BA/BS degree or equivalent combination of education and experience
• 2-3 years’ professional marketing experience
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
• Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)
• Strong communication and interpersonal skills with ability to work effectively with all levels of the organization
• Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.

Preferred

• Social marketing experience
• Skilled in writing and editing content with an attention to detail
• Understanding of data / analytics
• Strong analytical skills
• Strong written and verbal communication skills
• Strong in editing content
• Excellent attention to detail
• Excellent time management skills
• Excellent organization skills with ability to manage multiple priorities/tasks effectively
• Report on sports activity weekly (wins/losses)

Benefits

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $55,000 to $65,000 with annual bonus eligibility.