Marketing Manager

Responsibilities

• Develop and execute annual marketing plans for both WHX Miami and CPHI Americas aligned with business objectives and revenue targets
• Conduct market research and competitive analysis to identify opportunities and trends in healthcare supplies and pharmaceutical sectors
• Define target audience segments for exhibitors and attendees across both events
• Establish KPIs and success metrics for all marketing initiatives
• Manage marketing budgets and optimize ROI across all channels and campaigns
• Lead digital marketing efforts including website management, SEO/SEM, email campaigns, and social media
• Develop compelling content strategies that engage healthcare professionals, pharmaceutical executives, and industry stakeholders
• Create and manage content calendar for blogs, case studies, whitepapers, videos, and thought leadership pieces
• Optimize user experience and conversion paths on event websites
• Implement marketing automation and lead nurturing campaigns

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5-7 years of marketing experience, preferably in B2B events, tradeshows, or healthcare/pharmaceutical industry
• Proven track record of developing and executing successful multi-channel marketing campaigns
• Experience managing marketing budgets and demonstrating ROI
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
• Experience with CRM systems, particularly Salesforce
• Knowledge of marketing automation platforms (HubSpot, Eloqua, or similar)
• Strong understanding of SEO, SEM, email marketing best practices, and social media strategies
• Proficient in MS Office Suite (Word, Excel, PowerPoint)
• Familiarity with design tools (Adobe Creative Suite) is a plus

Preferred

• Bilingual (English/Spanish or English/Portuguese)
• Experience marketing events in LATAM markets
• Background in pharmaceutical, medical device, or healthcare services marketing
• Professional marketing certifications (e.g., Google Analytics, HubSpot, Digital Marketing Institute)
• Experience with account-based marketing (ABM) strategies
• Knowledge of marketing attribution models and advanced analytics

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world