Director of Commercial Marketing

Responsibilities

• Tie marketing to commercial revenue: Work with commercial sales leadership to turn their priorities into a marketing plan and budget, and show what marketing contributes to pipeline in each sales motion.
• Win in luxury hospitality: Help us win more hotel, resort and spa business by building credibility, relationships and proof in a segment where we're still establishing ourselves.
• Help sales win more deals: Make sure reps and dealers have current, accurate materials for every customer conversation, and turn new requests around quickly.
• Make iFIT a reason to buy: Position connected equipment and iFIT content as a differentiator against competitors, and support iFIT subscription sales into gyms, universities, corporations and hospitality.
• Own Freemotion: Be the Freemotion brand owner, responsible for its positioning, standards and reputation with commercial buyers.
• Earn NordicTrack credibility in commercial: NordicTrack is best known as a home fitness brand. Build its standing with commercial buyers, leading with Pilates, through proof such as premium installations, case studies and partnerships, within the standards set by the NordicTrack brand team.
• Build the team: Replace our agency model with an in-house team that moves faster and is accountable for results.
• Strategy and positioning: Define and prioritize segments across fitness facilities (big-box, franchise, university, military, corporate, multifamily), hospitality and wellness (luxury hotels, resorts, spas, residential), and Pilates studio founders.
• Build segment positioning, messaging and proof points for Freemotion and NordicTrack Commercial, applying NordicTrack brand standards set by the NordicTrack brand team, and partner with the Senior Creative Director on Freemotion's visual identity and commercial creative standards.
• Track competitors (e.g., Technogym, Life Fitness, Matrix, Precor; Balanced Body and Merrithew in Pilates) and buyer trends, and turn them into guidance sales can use.

Requirements

• Bachelor's degree in Marketing, Business or a related field.
• 8+ years in marketing, including 4+ years in B2B or commercial marketing for physical products (fitness equipment, hospitality supply or similar).
• Track record partnering with a quota-carrying sales organization, with measurable pipeline or revenue impact.
• 3+ years marketing to hospitality buyers, such as hotel and resort owners and operators, hotel brands, spas or hospitality design firms, with a track record of helping win business in the segment.
• Experience supporting more than one sales motion, such as key-account or dealer-led selling alongside relationship-led selling or high-volume lead generation.
• Working knowledge of digital lead generation (landing pages, nurture, paid media and cost per lead), and experience testing new channels or running customer discovery.
• Demonstrated use of AI tools in marketing production, with examples of workflows you built and how you ensured quality, accuracy and brand consistency.
• Hands-on experience with CRM and marketing automation platforms [name iFIT's tools before posting].
• Experience planning trade shows and experiential events.
• Hands-on ability to build sales materials, write copy, and brief and direct designers and agencies.

Preferred

• Existing relationships with hotel brands, management companies or hospitality design firms.
• Experience taking a consumer brand upmarket or into commercial and professional channels.
• Pilates or boutique fitness category experience.
• Experience at a brand with both consumer and commercial businesses, working alongside consumer brand teams.
• Experience marketing B2B software or subscriptions.
• International or multi-region experience, especially Europe.
• Comfortable in a matrixed organization, with high ownership and clear, concise writing.