Director of Marketing

Responsibilities

• Lead Lumenci's US trade show and conference program, including key IP events such as AIPLA, IPO, and LES. Own each event from planning through follow-up, covering booth presence, staffing, materials, and lead capture
• Plan and run client dinners and hosted events in key markets
• Own promotional items, giveaways, branded merchandise, and client dinners within Lumenci's gift, entertainment, and expense policies, including vendor management, ordering, and inventory
• Audit current collateral and set priorities for what to revise or create first
• Create overview, introductory, and solution-specific collateral for both Lumenci services and iLumOS
• Build tailored presentation slides for sales conversations, conferences, and client meetings
• Manage the webinar, white paper, and use case program, working with internal subject-matter experts to turn complex IP work into clear client stories
• Work with Legal and delivery leaders to make sure case studies, use cases, and outcome claims protect client confidentiality and are approved before publication
• Partner with sales enablement to keep sales materials and messaging current and consistent
• Create content for the SDR team and build targeted outreach campaigns aimed at priority accounts and buyer segments

Requirements

• 7+ years of B2B marketing experience, including 4+ years in the intellectual property industry, such as IP information and analytics, IP software, IP or legal services, litigation support, or licensing
• Deep knowledge of the IP market, its buyers, and how they evaluate services and technology, including law firms, corporate IP teams, patent owners, and litigation funders
• Proven success running trade show and event programs from start to finish
• A track record of demand generation tied to measurable results, such as qualified leads, marketing-sourced pipeline, and closed revenue
• Experience owning a marketing budget and managing agencies or external partners
• Strong writing and presentation skills, with the ability to turn technical and legal subject matter into clear, persuasive content
• A strong sense of urgency and a habit of planning ahead, keeping several priorities moving without last-minute scrambles
• Comfort working as a hands-on individual contributor who personally delivers the work while also setting strategy
• Ability to build alignment and work well with sales and with global, cross-functional teams across time zones
• Ability to travel 15–25% for trade shows, industry events, and client dinners. Event work may involve standing for extended periods and setting up booth materials. Reasonable accommodations are available.

Preferred

• Preferred
• - Director-level marketing experience in an IP-focused company
• - Experience marketing both professional services and a software or AI platform, across multiple business lines
• - Hands-on HubSpot experience, including campaigns, lead scoring, lead flow, and ROI reporting
• - Experience building account-based marketing programs
• - Familiarity with SEO and generative engine optimization (GEO) for AI-driven search
• - Existing relationships across the IP event and association circuit, such as AIPLA, IPO, and LES
• - Experience leading cross-functional teams or managing marketing staff

Benefits

• Benefits & Total Rewards
• - Comprehensive Health & Well-being: We offer robust medical, dental, and vision insurance options that include significant company contributions toward employee premiums to support the health of our "Luminaries" and their families.
• - Retirement Strategy: Lumenci provides a 401(k) program with a competitive employer-matching contribution, enabling employees to build long-term financial security.
• - Performance-Based Incentives: Our total cash compensation includes a variable pay component designed to reward both individual goals and overall company success.
• - Time Off & Leaves: We prioritize work-life harmony through a balanced leave policy that includes accrued Paid Time Off (PTO), designated company holidays, and additional "floating" holidays for personal or cultural significance.
• - Holistic Wellness Support: Beyond standard medical care, we provide dedicated Wellness Leave to address both physical health and emotional well-being, as well as paid leave for significant life events like bereavement and parental bonding.
• - Culture of Autonomy & Growth: Employees benefit from a flexible, remote-first work environment that favors autonomy and provides structured support for ongoing professional development and career advancement.