Vice President, Marketing

Responsibilities

• Commercial Strategy and Brand Leadership
• Develop and lead overall marketing strategy across brand, product, professional, consumer, and market development.
• Define differentiated LAL positioning, messaging, and creative platforms, tailored to surgeons, optometrists, practices, and patients.
• Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans and measurable adoption goals.
• Maintain consistent brand identity and coordinated messaging across all customer and patient touchpoints.
• Professional Marketing & HCP Strategy
• Own the professional marketing strategy to accelerate surgeon adoption, increase LAL utilization within existing accounts, and support integration into routine cataract practice workflows.
• Develop actionable surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging based on adoption stage, practice opportunity, and barriers to utilization.
• Build optometrist (OD) marketing strategies that strengthen referral relationships, support OD–surgeon co-management, and expand awareness and consideration of LAL among referring eye care professionals.
• Lead professional brand campaigns, field-ready selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs in partnership with Sales and Clinical.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 15+ years in marketing leadership, including at least 5 years in senior or CMO-level roles.
• Experience building marketing teams and functions in high-growth companies; understanding of procedure-based adoption models preferred.
• Complete training per the position training plan in the document control system. Complete TRN-10007 Insider Trading Policy, TRN-10008 Global Anti-Bribery and Anti-Corruption Policy, and TRN-10009 Code of Business Conduct and Ethics within 30 days of hire and annually thereafter.
• Proficiency with CRM (e.g., Salesforce), analytics (e.g., Power BI, Tableau), and Microsoft Office.